Aroma is the part of coffee perception carried through smell. It helps explain why a cup can suggest flowers, fruit, nuts or smoke without those ingredients being added. The smell of dry grounds and the aroma released during brewing are related observations, but they need not be identical.
Freshness and roasting change the aromatic picture. Coffee stored for a long time may develop a dull, papery impression, while roast character can become dominant in a darker coffee. A stronger general roasted smell is not necessarily a more detailed or more enjoyable aroma.
Smell freshly ground coffee, then return to the brewed cup as it cools. Use a few specific descriptors rather than trying to identify everything at once. Keep storage and grind timing similar when comparing bags, and note the roast date if available. An intact bag with an appropriate valve is useful packaging, but no bag preserves a coffee indefinitely. Choose the aroma profile you enjoy instead of treating intensity alone as a quality score.
The conversation
A good question can make a better brew.