Specialty coffee is used in discussions of quality, distinctive characteristics and the work of the people producing and preparing a coffee. On a retail bag, however, the term should encourage more specific information rather than end the investigation.
Ask about the actual coffee: origin, producer or cooperative, variety where known, processing and roast. A clear sensory description and thoughtful preparation can make that information useful. A higher price or a fashionable presentation does not independently demonstrate that you will prefer the cup.
Formal assessment systems require their own current definitions and methods; an old article's shorthand should not be treated as a timeless universal threshold. For a consumer, a practical starting point is a transparently described coffee, bought in a manageable amount and brewed consistently. That creates a basis for understanding both the coffee's qualities and your own preferences.

The conversation
A good question can make a better brew.