Geisha attracts attention through named producers, competition history and distinctive sensory descriptions. The source explores why some lots reach unusually high prices. Those examples concern particular coffees and markets, not the normal price or quality of every bag carrying the variety name.
Ask what the offer actually identifies: producer, harvest, processing, roast and portion. A large auction number or a famous estate may explain demand, while leaving the consumer's practical question unanswered: is this a coffee they want to experience at that price?
Treat flavour descriptions as references and keep expectations proportionate. A careful preparation is worthwhile for any coffee, expensive or otherwise. Rarity can be interesting without becoming a claim of investment value, and an affordable coffee need not be dismissed because its variety lacks the same market reputation.
The conversation
A good question can make a better brew.