A favourite dessert can be a useful opening question when choosing coffee as a gift. Someone who enjoys citrus tarts may welcome a brighter cup, while a preference for chocolate or caramel suggests another direction. Treat that association as a clue rather than a scientific test of somebody's palate.
Roast and processing information help narrow the choice. Compare the seller's actual flavour description instead of assuming all coffees from one country taste alike. A restrained washed lot, a fruit-forward natural and a fuller medium roast can offer quite different experiences, even within the same producing region. If possible, ask what the recipient already drinks and whether milk is normally part of it.
Practical details often decide whether the gift gets used. Confirm whether they have a grinder, which brewer they own, and how much coffee they finish in a normal week. A modest bag in the correct format is more useful than a large, impressive package that goes stale. Include a simple brewing suggestion and keep the original product information available.

The conversation
A good question can make a better brew.