Coffee product classification and market positionCoffee is a popular beverage with a rich taste and unique aroma, so it has a huge market demand around the world. However, to understand the category of coffee in the commodity classification and its position in the market, we need to explore it from multiple aspects. 1. Where does coffee fit into the food category?From the perspective of the food industry, coffee can be classified as a beverage. As a liquid product, it has similarities with other beverages such as tea, juice, etc. However, in the sub-segment, coffee can also be regarded as a special type of beverage. Coffee can be further divided into several subcategories based on factors such as different production methods and raw material sources. For example:
In addition to different production methods, coffee can also be classified according to the origin of raw materials. For example:
2. Coffee’s position in the marketAs a global beverage, coffee has a very important market position. According to the International Coffee Organization (ICO), more than 1 trillion cups of coffee are consumed worldwide each year, which is enough to illustrate its huge demand in the market. From the perspective of consumers, coffee has become an indispensable part of people's daily lives. Whether it is a cup of refreshing coffee when getting up in the morning, or a cup of fragrant and delicious latte during an afternoon break, people have a continuous and stable demand for coffee. At the same time, coffee also plays an important role in the business world. Many companies and offices provide free or paid services to meet employees' needs for high-quality coffee drinks. In addition, it is becoming more and more common to open coffee shops specializing in selling various types of boutique, specialty and hand-brewed coffee in the retail industry. In general, coffee plays an important role in the category of "food and beverages" in the commodity classification. It not only meets people's demand for drinks, but also becomes an indispensable part of social, leisure and business activities. in conclusionCoffee, as a popular beverage, is classified as "food-beverage" in the commodity classification. However, due to its diverse production methods and raw material sources, it can be further divided into subcategories such as brewed, espresso, cold brew, and classified according to beans such as Arabica and Robusta. Coffee plays an important role in the market. It is consumed in huge quantities every year around the world and has become an indispensable part of people's daily lives and business activities. Coffee plays an important role both from the perspective of consumer demand and commercial applications. Therefore, when exploring the classification and market position of coffee products, we need to consider the category it belongs to in the food industry and its market share in the world. This will help us better understand the commercial value and development prospects of coffee. |
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