Coffee shop | The impact of coffee art on business

I often hear people say that they have a coffee dream, to own a coffee shop, sell hand-brewed coffee every day, meet different people, hear different stories, and then popularize the coffee culture and life to people's lives. However, every time I pass by some independent coffee shops, I find that there are only baristas tasting single-origin coffee, and few customers. Thinking about the gap between reality and dreams, it is also very embarrassing.

The above situation actually exposes a big problem, why is there so few customers visiting a coffee shop? I think there are many reasons, but fundamentally, the coffee shop does not know how to advertise and attract customers, but instead blindly moves forward on the professional boutique coffee road. Although the professional road is important, it may become narrower and narrower. If the coffee shop is not open to the public, it is difficult to grow and develop.

So, what should coffee shop owners do? I personally think that for a shop, the simplest and most crude way is to display the coffee directly in front of the consumer so that he can see it, rather than letting him spend a lot of time learning to taste it, otherwise drinking coffee will no longer be elegant. Therefore, I think that promoting latte art in coffee shops may be the simplest and most direct way for coffee shops to face the public - coffee latte art.

So, why do we want to promote latte art in coffee shops?

1. The taste of milk coffee is more acceptable

Milk coffee is actually a compromise. Milk can make the sour, bitter and irritating taste that consumers cannot accept at first. Just relying on milk can satisfy many consumers who want to drink coffee but cannot accept the strong taste of coffee at once. At the same time, the delicate milk foam of milk coffee can enhance the taste of coffee to a higher level. Coupled with beautiful coffee latte art patterns, it can naturally better attract consumers who are interested in coffee but afraid of the bitter taste of coffee.

2. People are visual animals and cannot resist beautiful patterns.

As visual animals, people pay close attention to beautiful things they see. That is why many people want to learn how to make coffee art, and many consumers choose to go to coffee shops because of the beautiful coffee art. If a coffee shop does not rely on coffee art to continuously attract consumers and then convert them into loyal customers, it will be able to continue to operate.

3. Coffee latte art is also a bridge for communication between baristas and customers

For a coffee shop, nothing is more important than serving customers well. For a small independent coffee shop, latte art can not only attract consumers, but also train baristas and improve their professional level. At the same time, it can also make them more aware of the value of coffee, which plays a good guiding role in daily communication with consumers.

4. Promote your own coffee shop through latte art

For coffee shops, it is important to have their own promotion platform. If you use your shop as a social media platform, the coffee with latte art is undoubtedly the best business card. At the same time, with the product display in the shop, display it in the circle of friends every day, and literary sentences and movie lines, it can play a good role in attracting consumers. At the same time, you can also rely on preferential promotions and consumers' circle of friends to better promote your shop's brand.