Boss, please don't add milk to my coffee. I want to try "New Mate"

In the past two years, coffee drinks named " Oat Milk " have appeared on the menus of many well-known European and American boutique coffee shops such as Blue Bottle and Intelligentsia Coffee. The Chicago chain brand Dollop Coffee even ran out of oat milk. Oat milk is gradually becoming the best new companion for coffee, and is even showing a trend of surpassing traditional milk coffee.

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OATS

Have you drunk “oatmeal coffee”?

Various fancy coffees made with oat milk, such as flat white and latte, are very popular among coffee lovers. Interestingly, many die-hard fans of oat milk have even created an exclusive label on social media such as INSTAGRAM and PINTEREST: Capp(oat)ccinos (compared with traditional cappuccino).

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In recent years, there has been a continuous upsurge in plant-based milk substitutes. 1) According to Mintel data, oats, coconuts, and almonds have become the three major star growth ingredients; 2) According to Euromonitor International data, in 2018, the retail sales of traditional milk in the United States are expected to decline by 1.2%, while alternatives such as oats and almonds are expected to rise by 3%. ▼

Many well-known media, such as BUSINESS INSIDER, FAST COMPANY, Bloomberg, etc., have reported on the oat milk trend . ▼

The best cafes are using oat milk

Top brands in the global specialty coffee industry, such as Intelligentsia Coffee and Blue Bottle Coffee, have long included fancy coffees made with oat milk in their menus.

(ps Faced with the market demand for non-dairy and vegetarian customers , it is time for cafe owners to consider providing more humane drinks and services.)

Blue Bottle has long shared the benefits of oat milk with fans on its official INS website; in its latest product ingredient manual for the summer of 2018, in addition to mainstream latte, cappuccino, macchiato, etc., even the relatively niche GIBRALTAR has added oat milk elements.

Oatly Coffee Master Oat Drink , an important representative product of oat milk, has been sold in many boutique coffee shops in the United States.

Source: Blue Bottle Coffee

James McLaughlin, the head of Intelligentsia Coffee, which is well-known in the industry for its coffee technology, is the first company in the United States to sign a contract with the famous Swedish oat milk brand OATLY , focusing on the development of an oat milk series of coffee products.

An oat milk cappuccino at an Intelligentsia coffee shop.

Source: Leslie Patton/Bloomberg

Since the beginning of 2018, from New York to Los Angeles, Oatly's Oatly Barista Edition coffee master oat drink has not only been loved by professional baristas, but also received rave reviews among coffee lovers, making it the focus of the coffee market.

Jeremy Challender, the 2016 British Barista Brewing Championship champion, believes that " OATLY has become a favorite milk substitute for latte art artists. Its performance remains stable at room temperature and its taste is also great ."

Oatly Barista Edition

OATLY BARISTA is also appearing more and more frequently in various world-class coffee competitions and events, becoming a magic weapon produced by baristas.

Mei (DROPS technical director, chief coffee trainer)

Among the many plant milks we have tried, OATLY's Coffee Master Oat Drink performs very well. We use Costa Rican Conquistador coffee beans and OATLY's oat milk to match them. The two complement each other and retain the characteristics of coffee and oat milk.

BARISTAR'S FAVORITE

You don’t need to go abroad to drink such great oat coffee. Now you can drink it in Shanghai. At Pacific Coffee, you can upgrade any drink to oat drink by adding 4 yuan . I also found that many boutique coffee shops in Shanghai have prepared oat coffee made with coffee mate OATLY Barista for coffee lovers.

Address: No. 235-237, Jinyan Road

Boutique coffee shop LITTLE BEAN is dedicated to delivering a simple, natural and healthy lifestyle. It always strives for excellence in menu development, and "Oatmeal Coffee" is the most delicious specialty coffee that Little Bean offers to fans this year.

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Oatmeal Coffee

Barista @ LITTLE BEAN

Taste. I think OATLY Coffee Master's oat drink is very special, with a very mellow taste and a special aroma. When blended with our coffee, it produces a completely different flavor from milk, which is very interesting.

Address: No. 168 Hubin Road

The unique DOE COFFEE has a stadium-style stand, which is intended to convey the attitude of "not caring about the surrounding environment, not taking shortcuts taken by others; maintaining independent thinking and self-awareness"; and strives for 100% perfection in coffee production. Here you can ask the barista to make the best "oatmeal coffee" for you, accompanied by the best music, and enjoy the good time of the moment.

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Oatmeal Coffee

Barista @ DOE COFFEE

Latte art. The latte art made with OATLY Coffee Master's oat drink is not as dense as that made with milk, but it is well formed and is the best in the field of plant milk. The milk coffee made with OATLY Coffee Master's oat drink tastes like oatmeal, which can be perfectly blended with the aroma of coffee beans.

Taste. It tastes a bit like milk, but has a richer taste, with the aroma of oats. When blended with espresso, it can retain its own flavor and the flavor of coffee beans, which is something that milk and other soy milk cannot do.

Address: No. 55, Shanxi South Road (near Xinle Road)

Paras Coffee is a modern and interesting coffee shop. Here you can experience all kinds of good things related to coffee life; here you can taste the delicious combination of various fresh ingredients, among which "oatmeal coffee" is one of the popular products on the menu, don't miss it.

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Serving oatmeal coffee to guests

Barista @ Paras Coffee

Taste. OATLY's oat milk tastes very sweet, and the coffee made from this OATLY Coffee Master oat drink has a very special and layered taste.

Latte art. OATLY Oat Master oat drink goes very well with our coffee blend. In addition to the strong plant aroma of oat milk itself, it can also highlight the chocolate and hazelnut flavor in our coffee, which is great!

Address: No. 80 Yongkang Road

Café del Volcán is well-known in the Shanghai boutique coffee circle. It has been persistently exploring coffee products suitable for consumers and is also one of the trendsetters in the Shanghai coffee circle. This year, it specially launched "Oatmeal Coffee" made with oat milk, which surprised its die-hard fans.

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Serving oatmeal coffee to guests

Barista @ Café del Volcán

Taste. OATLY Coffee Master Oat Drink does not contain lactose, so the taste is very special and mellow. Both the taste and the process of whipping the oat plant milk are unexpected.

Latte art. OATLY Coffee Master Oat Drink is a plant milk that is very stable, and the latte art it produces pleasantly surprised us.

Feel healthy and energetic in your daily meals

Even if you are not a barista, ordinary coffee novices can easily make delicious drinks at home with this oat milk. Oatly Barista is completely plant-based, hormone-free, non-GMO, and lactose-intolerant friends or vegetarians can enjoy the various coffees, teas and drinks made by Oatly Barista .

Similar to ordinary milk packaging, Oatly's packaging is lively and cheerful, close to people's hearts: bright colors, bubble-shaped fonts, and text with many exclamation points and question marks. Each design element seems to speak for itself, attracting you to pick it up and try it.

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Oat Milk

It is particularly worth mentioning that compared with a glass of milk, the production of a glass of oat milk emits 70% less greenhouse gases , which is quite environmentally friendly.

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Oatly's official Instagram has hundreds of thousands of oat milk die-hard fans from all over the world. They share pictures of various delicacies made with oat milk with their friends on Instagram, conveying the concepts of happiness, health and environmental protection .

Have you had "oatmeal coffee" today?

Oatmeal Coffee