Beijing Starbucks coffee prices revealed

Beijing Starbucks coffee prices revealed

As a world-renowned coffee chain brand, Starbucks has also developed rapidly in the Chinese market. Especially in Beijing, an international metropolis, Starbucks stores are everywhere. However, for many consumers, the price of Starbucks coffee has always been a mystery. This article will reveal the price of Starbucks coffee in Beijing from different angles.

1. Starbucks basic drink prices

First, let's take a look at the prices of the most basic drinks in Starbucks in Beijing - American coffee and latte. According to official data, in Beijing, the price of American coffee (TALL) is 25 yuan, while the price of latte (Tall) is 30 yuan.

2. Specialty drinks and seasonal products

In addition to basic drinks, Starbucks has also launched many special drinks and seasonal products. These special drinks usually have higher prices. For example, the latte snowman cup drink launched during Christmas is priced at 40 yuan. Some special flavors of coffee, such as caramel macchiato and mocha coffee, are also relatively expensive.

3. Coffee bean prices

In addition to ready-made drinks, Starbucks also offers a variety of coffee beans for consumers to buy. The price of coffee beans varies according to the origin and flavor. Generally speaking, it costs about RMB 30-50 to buy 100g of coffee beans in a Starbucks store in Beijing.

4. Starbucks Member Benefits

For customers who frequently consume at Starbucks, joining the Starbucks membership program can enjoy more benefits. Pay through the mobile app or physical card scan code, and accumulate points to get discounts, free drinks and other benefits. In addition, you can also enjoy birthday privileges on your birthday.

5. Geographical location and decoration style affect the price

The last factor that affects the price of Starbucks coffee in Beijing is the location and decoration style. Starbucks stores in the bustling areas of the city center will have higher prices due to higher rents. Some specially designed theme stores, such as the Forbidden City theme store and the 798 Art District theme store, will also have higher prices due to their unique decoration styles.

In summary, the price of Starbucks coffee in Beijing is affected by many factors. The price of basic drinks is relatively stable, between RMB 25-30; the price of specialty drinks and seasonal products will fluctuate; the price of coffee beans varies according to the origin and taste; joining the Starbucks membership program can enjoy more discounts; geographical location and decoration style will also affect the price level. Consumers can choose the Starbucks coffee that suits them according to their own needs and budget.