Coffee Consumption Habits Questionnaire

Analysis of the Questionnaire on Coffee Consumption Habits

As a popular drink, coffee has become an indispensable part of people's daily life. In order to better understand people's consumption habits of coffee, we conducted a questionnaire survey. This article will analyze the results of the questionnaire from several aspects.

1. Coffee consumption frequency

According to the survey results, most respondents drink coffee every day. 45% of the respondents said they drink 1-2 cups of coffee a day, while 30% of the respondents said they drink more than 2 cups a day. Only 25% of the respondents said they rarely or almost never drink coffee.

2. Common places to buy

When choosing to buy coffee, most respondents prefer to go to a dedicated coffee shop (60%), followed by supermarkets (25%), while only 15% choose to brew it at home.

3. Preferred flavor and type

Regarding taste preferences, about 40% of respondents said they like to add sugar, while 30% prefer the original flavor. In addition, 20% of respondents like to add milk or milk foam. Regarding coffee types, the vast majority of respondents (80%) prefer espresso (such as Americano, latte, etc.), while only a small number of people (20%) prefer brewed coffee.

4. Motivation for coffee consumption

In the survey, we also asked the respondents why they choose to drink coffee. The results show that most people think that drinking coffee can refresh the mind (60%). In addition, 25% of people said that they are fascinated by the taste and aroma of coffee. Only 15% of people said that they choose to drink coffee for social or habitual reasons.

5. Common purchasing methods

In terms of purchasing methods, the survey results show that purchasing in specialty stores is the most common method (50%), followed by purchasing through online channels (30%, such as e-commerce platforms), and only a small number of people choose to purchase through supermarkets or other channels.

6. Coffee consumption expenditure

Regarding coffee consumption, the survey results show that most respondents spend between 100-300 yuan per month on coffee (60%). About 30% spend more than 300 yuan per month. Only 10% said they spend less than 100 yuan per month.

7. Factors that influence purchasing decisions

Finally, in terms of factors influencing purchase decisions, the survey results show that quality and taste are the most important factors (50%). In addition, price is also an important consideration influencing purchase decisions (30%). Other factors such as brand awareness and packaging design are relatively less mentioned.

in conclusion

Through this questionnaire survey analysis, we can draw the following conclusions: Most respondents drink coffee every day and tend to go to specialty stores to buy espresso. They choose to drink coffee mainly to refresh their minds and enjoy the taste and aroma. They usually choose to spend around 100-300 yuan to meet their coffee needs. When buying, they value quality and taste the most, and price is also an important consideration.

These survey results are of great reference value to coffee shops and coffee brands. They can further improve their products and services based on the consumption habits and preferences of the respondents to attract more consumers.

In short, this survey provides us with an opportunity to gain a deeper understanding of people’s coffee consumption habits. By analyzing the results of the survey, we can better understand people’s demand for coffee and provide targeted suggestions for related industries.