People who really understand coffee don’t drink Oiran, but the cup of Italian Delonghi coffee machine that is special for the soul.

'Oiran' coffee: a popular symbol under the commercial trend

'Oiran' coffee is a highly sought-after coffee product in the market in recent years. It combines traditional coffee with fashion and visual effects, and has quickly gained a place among young consumers. This type of coffee often attracts attention with fancy latte art, colorful decorations, or special flavor combinations, as if it has become a popular symbol on social media. Its definition is not limited to a cup of coffee itself, but also a dual impact of vision and experience, catering to modern people's demand for immediacy and entertainment of consumer goods.

This type of coffee has a clear positioning, mainly targeting young people who pursue trends and like to share their lives. Coffee shops quickly attract customers through a variety of "Oiran" coffees, increasing the store's exposure and topicality. Its success lies precisely in its ability to quickly satisfy consumers' "visual enjoyment" rather than paying in-depth attention to the taste experience of coffee. In short, "Oiran" coffee is driven by marketing and has won market share by relying on color, appearance and some innovative combinations.

However, this kind of commercialized coffee product is often not suitable for those who really understand coffee. They prefer to taste the original flavor of coffee and pay attention to details such as the origin of coffee beans, roasting methods, and brewing techniques. For those who know how to appreciate the art of coffee, there is a huge gap between the gorgeous appearance of "Oiran" coffee and its deep flavor connotation. Therefore, although "Oiran" coffee can cause a sensation in the market, it will never become the mainstream of coffee tasting.

In summary, "Oiran" coffee does not represent "good coffee" in the traditional sense, but a fashion symbol created by merchants through innovative packaging. Its popularity and popularity undoubtedly reflect the modern consumers' tendency towards fast and entertaining consumption, but it is far from the in-depth experience of "really understanding coffee".

People who really understand coffee pay attention to more than just appearance.

For those who really understand coffee, the essence of coffee goes far beyond the fancy packaging and short-lived trends in the market. They focus on the origin of coffee beans, the growing environment, and the unique flavor of each bean. These people understand every aspect of coffee, from farm to roasting, from grinding to brewing, and all the details directly affect the final taste experience. Coffee is not only a drink, but also a work of art, with rich culture and history behind it.

When choosing coffee, people who know coffee pay great attention to the origin of coffee beans. Different producing areas have different climates, soil conditions, and even different processing methods can make the taste of coffee very different. For example, Colombian Arabica beans are popular for their balanced acidity and sweetness, while Kenyan beans are known for their distinct fruity acidity and complex taste characteristics. For people who know coffee, the process of choosing coffee beans is like choosing a piece of art. In addition to the surface, its depth and connotation are the most worth savoring parts.

In addition, the degree of roasting is another key factor that affects the taste of coffee. People who understand coffee will choose the appropriate degree of roasting based on the type of beans and personal taste preferences. Some people like the refreshing fruity acidity brought by light roasting, while others prefer the rich caramel and chocolate flavor brought by deep roasting. No matter which roasting method is chosen, people who understand coffee know that the taste of each cup of coffee is closely related to the character of the beans and the roasting process.

For these coffee lovers, what they pursue is a cup of coffee full of personality and rich flavor, rather than a temporary trend or visual effect. They respect the depth and complexity of coffee and enjoy the unique experience extracted from a cup of good coffee. It is this attention to detail and insistence on quality that allows them to distinguish the truly worthy masterpieces in the vast coffee market.

The essential difference between 'Oiran' coffee and specialty coffee

The difference between 'Oiran' coffee and professional coffee is not only reflected in the fancy and simple appearance, but also in the flavor, quality and production process. 'Oiran' coffee is usually sold with eye-catching visual effects. The colorful latte art and varied ingredients make it a hot topic on social media. However, the flavor of this coffee is often masked by strong syrup or cream, lacking the layering and richness of the coffee beans themselves. It is more of a sweet drink than a real coffee experience.

In contrast, professional coffee pursues the flavor expression of the coffee beans themselves. Professional baristas use precise roasting and brewing techniques to maximize the unique aroma and taste of each coffee bean. From the fruity acidity of light roasting to the caramel and chocolate aroma of deep roasting, professional coffee focuses on the restoration of flavor and the polishing of details. People who understand coffee are more inclined to choose this type of coffee because it can provide a richer and deeper taste experience, making every sip full of the fun of exploration.

The production method is also a big difference between the two. Oiran coffee often uses automated equipment and simple recipes, and caters to the taste preferences of the public through fast operation and a large amount of sugar. Professional coffee, on the other hand, relies more on manual refining, paying attention to the grinding coarseness of each coffee bean, extraction time and water temperature control. Although this production process is time-consuming and laborious, it can ensure that the quality and flavor of the coffee are at their best.

Therefore, people who understand coffee tend to choose professional coffee, because they not only have a higher quality guarantee, but also bring more taste enjoyment. Compared with the short-term entertainment emphasized by "Oiran" coffee, professional coffee is a deeper enjoyment, which requires consumers to calm down and savor every sip to experience the complexity and diversity of the coffee world.

The Soul of Coffee: Exquisite Exploration from Planting to Cup

Behind every cup of high-quality coffee, there is a long and detailed story. From the planting of coffee beans to the final roasting and brewing, each step is full of careful carving and ingenious craftsmanship. The soul of professional coffee is slowly revealed in this series of links. Only by achieving perfection in every link can you brew a cup of refreshing aroma.

The story of coffee beans begins with planting. Suitable climate and soil are the basis of coffee flavor. High-quality coffee beans are usually grown in high-altitude areas, where the temperature difference between day and night is large and the air is humid, which helps coffee trees convert more nutrients into flavor substances. Through meticulous management and natural care, growers ensure that coffee trees can grow in the best conditions, and each coffee fruit is full of natural gifts.

The subsequent picking and processing process also determines the quality of the coffee. Only when the coffee cherries are fully ripe can the beans have the best flavor. The ripe coffee cherries are hand-selected, impurities are removed, and the processing method (such as washing or natural drying) will also directly affect the flavor of the coffee. For example, washed coffee beans are usually fresh and acidic, while naturally dried beans may have a richer fruity aroma and sweetness.

Roasting is the key to giving coffee beans soul. The roaster releases the flavor potential inside the coffee beans by precisely controlling the roasting temperature and time. Lightly roasted beans can show more distinct acidity and fruity aroma, while dark roasted beans bring rich caramel and chocolate flavors. Every roasting is like an artistic creation. The roaster presents the most delicious coffee beans to every taster through experience and intuition.

Finally, the carefully roasted coffee beans enter the brewing stage. Different brewing methods (such as hand pouring, French pressing, espresso, etc.) can lead to different flavor levels and affect the taste of each cup of coffee. Whether it is a delicate and mellow taste or a refreshing fruit acidity, every sip of coffee is the result of careful accumulation from the planting, picking to roasting of coffee beans. It is these details that give coffee its "soul".

Coffee: A cup of philosophy of life

For those who really understand coffee, coffee is more than just a drink. It represents an attitude towards life and a cultural experience. Behind every cup of coffee is the pursuit of quality of life and the enjoyment of quiet time. Whether it is the first cup in the morning or a short break between work, coffee provides people with a unique spiritual comfort and has become an indispensable part of daily life.

Coffee is not just a tease for the taste buds, it is more like a manifestation of a sense of ritual. People who understand coffee will find their own rhythm in the daily brewing process, slowly grinding and carefully extracting. This behavior itself is a kind of meditation and relaxation. When the coffee cup in your hand rises, the hot steam lingers, and the rich aroma overflows, you enter a state of isolation from the hustle and bustle of the outside world, enjoying your own quietness and satisfaction.

Coffee is also closely related to the social life of modern people. Many important conversations, collisions of inspiration, and even life decisions often take place at the table of a coffee shop. In such an environment, coffee is not only a catalyst for people's daily communication, but also a bond for emotional communication. Whether it is a gathering with friends or thinking alone, coffee can always add a sense of comfort and ritual to such a scene.

For those who understand coffee, coffee itself is not just a simple liquid, it is a way of life, a manifestation of an attitude. It not only inspires spirit and creativity, but also provides tranquility and depth, helping people find themselves in busy lives. Just as a cup of good coffee can inspire the connoisseur's thinking and perception, coffee has long surpassed the category of a beverage and has become a profound philosophy of life.

Selection and tasting: the delicate way of coffee lovers

When choosing coffee beans, people who really understand coffee not only look at the brand and price, but also pay more attention to the origin, variety, processing method and roasting date of the beans. High-quality coffee beans usually come from specific producing areas, and natural conditions such as climate and soil will affect the flavor of the beans. Therefore, people who understand coffee will choose coffee beans with clear origins and carefully selected, and try to avoid batches with unclear standards and unstable quality. For them, every bean is an investment, and they pursue that natural and pure flavor.

Grinding the beans is a crucial step in the tasting process. People who understand coffee know that the coarseness of the grind directly affects the extraction effect of the coffee. When grinding the beans, the freshness and grind used play a decisive role in the final taste. Lightly roasted coffee beans usually require finer grinding to ensure that more flavor substances can be fully extracted, while dark roasted coffee beans are suitable for coarser grinding. Coffee lovers who understand this can adjust the grinder according to different roasting degrees to ensure that each extraction is as perfect as possible.

Next comes the extraction process, which is the key to fully releasing the aroma and flavor of coffee beans. People who understand coffee are extremely demanding on water temperature, extraction time, and water quality. For example, when hand-brewing coffee, the water temperature is usually controlled between 90 and 95 degrees. Too high or too low water temperature will affect the balance of taste. In addition, the extraction time needs to be adjusted according to the coarseness and method of grinding the coffee to ensure that every drop of coffee achieves the best taste balance.

Finally, tasting is the most artistic step in the whole process. People who understand coffee not only judge the quality of coffee by sight, smell and taste, but also pay attention to the aftertaste and aftertaste. Every cup of coffee needs to be savored slowly to feel the different levels of flavor and changes. Whether there is a good balance of acidity, sweetness and bitterness, whether it has a complex fruity or nutty aroma, these details determine the value of a cup of coffee.

The future of the coffee market: the shift from trend to quality

In recent years, the coffee market has undergone significant changes. As young consumers pursue personalized and unique experiences, fancy and visual coffee products such as "Oiran" coffee have rapidly emerged and become a hot topic on social media. This type of coffee not only meets consumers' needs for freshness and fun, but also attracts a large number of people through colorful appearance and innovative matching. However, whether this short-lived trend can develop sustainably still needs to be tested by the market.

The rise of 'Oiran' coffee reflects the market's demand for entertainment and visual impact, especially among young people. This type of coffee relies on bold decorations and innovative flavor combinations to attract consumers and has become a symbol of daily social interaction for many people. However, as consumers gradually gain a deeper understanding of coffee knowledge and quality, 'Oiran' coffee is likely to gradually fade out of the mainstream market and be replaced by specialty coffees that focus more on flavor and quality.

As coffee literacy improves, more and more consumers begin to pay attention to the depth and quality of coffee. They begin to learn how to select high-quality coffee beans and understand the impact of different roasting and brewing methods on the taste. Under this trend, professional coffee has gradually become the goal pursued by more people. Both coffee lovers and professionals are exploring how to maximize the flavor of coffee through sophisticated production processes, so that every cup of coffee is full of layers and depth.

In the future, as consumers' understanding of coffee culture continues to deepen, the coffee market will shift from entertainment products represented by "Oiran" coffee to a focus on the essence and quality of coffee. Consumer demand will change from simply "drinking coffee" to "tasting coffee", which will promote the rise of professional coffee and further promote the coffee industry to develop in a higher quality and more professional direction.