In my mind, this is the “Best” boutique coffee brand in Guangzhou in 2019. Why is it this?

If you were to vote for the "Best Coffee Shop", what would you choose? Everyone has different standards for "good". What kind of coffee shop is "good" and what kind of coffee brand is excellent, people will naturally have their own choices. There is a coffee shop in Guangzhou, or more accurately, a coffee brand, which in my mind is the "Best in Guangzhou" in 2019.

It's coffee back and forth.

Why is it Return Coffee ? I want to explain the best in my mind from many dimensions.

1. Visual beauty: flexible and changeable style space

Laihui Coffee currently has four stores in Guangzhou. The spaces of these four stores all have their own characteristics. I cannot simply describe them with the word "beautiful". The changes and atmosphere of the distinctive spaces in the four stores give people a sense of beauty.

LaiHui Coffee Fangyuan Building Store : Creating a Winter Forest in the City

Have you ever seen a coffee shop surrounded by trees? How to turn a coffee shop into a secret forest in the city? Walking into the Laihui Coffee in Fangyuan Building in Tianhe District , you will be amazed at the infinite possibilities and tension of combining space design with coffee shops. The afternoon sun shines on the mottled tree trunks, and the aroma of coffee floats throughout the space. I am willing to stay here for a long time.

Shaded by trees, one feels as if one is returning to the ancient mystery of the Nordic forests, bringing a fresh and natural atmosphere to a subtropical city like Guangzhou.

LaiHui Coffee Tiyuxi Road Store: A Coffee Corridor with a Strong Artistic Atmosphere

This is the first store of Laihui Coffee in Guangzhou. It has been in operation for more than 4 years, but the design and style here are still very attractive. This store was renovated from the first floor of an old residential building. The two spaces echo each other. The gray cement exterior wall is covered with emerald green creepers. The green plants grow naturally and float with the breeze. This coffee shop is naturally integrated into the community.

Cafes in Guangzhou allow customers to sit outdoors all year round. The open windows allow baristas to communicate with customers without hindrance, truly integrating into the community with an open attitude.

Indoors, the original wall paint has been peeled off, and the mottled walls reveal the appearance and skeleton of the old building itself, while green plants also spread inside, creating a natural and beautiful feeling.

LaiHui Coffee Jiaoyu Road Store: Bright Gray on the City Street

This store on Jiaoyu Road visually continues the gray color that Laihui Coffee likes to use the most. It is an independent 20-story building with large areas of gray on the walls. This is a street store. In the noisy urban district, this expanse of gray gives people a calm and high-end feeling, becoming a landscape of the entire district.

LaiHui Coffee Panyu Factory Store: A coffee paradise with a shop in front and a shop in the back

In the countryside of Zhongcun, Panyu, there is an unforgettable white building. This is the factory store of Laihui Coffee, which is responsible for roasting coffee beans and providing technical support to several other stores. It is also open to the public to receive guests.

The interior of the white building is composed of cool gray, wood and clear cement. Outside the rectangular windows is a peaceful and gentle rural landscape, and coffee is everywhere. Here people can see how coffee beans are turned into a cup of fragrant drink and feel the charm of coffee.

China New Commercial Space Award

The most beautiful coffee shop in 2019: Return Coffee

2. Quality and beauty: good coffee and good products that can be traced back to their origins

Having talked about the space and visual aspects, I would also like to say that another important reason that really attracted me and made me think that Laihui Coffee is the "most beautiful" is that there is really good coffee here.

The green beans for every cup of coffee you drink at Laihui Coffee are purchased from a Norwegian green bean company with a good reputation in the industry. They have in-depth cooperation with many production areas, and a constant temperature and humidity green bean storage room is set up in the factory store in Panyu Village to ensure the good quality of the green coffee beans. In terms of technology and equipment, Laihui Coffee uses the century-old Probat brand 12kg roaster and cropster roasting software, as well as evaluation tools for coffee products. During the chat, I learned that they have been maintaining close contacts with the world roasting champion team in Norway. Under the guidance of the Nordic team, they have been diligently honing their roasting technology for nearly three years before gradually launching their own high-quality coffee beans.

All espressos are made with high-performance Dutch Kees coffee machines. The baristas are skilled in craftsmanship, and the coffee and milk are perfectly blended, fragrant and smooth. Whether it is latte, cappuccino or flat white, the different proportions of milk can make you feel the charm of Italian coffee. The sweetness of chocolate nuts and the freshness of fruit fragrance will make you fall in love with it.

Hand-brewed coffee is an intuitive way to show the charm of boutique coffee. As the temperature changes, you can feel the change in the flavor of coffee from a single origin. A cup of hand-brewed coffee slows down time and makes your emotions peaceful and delicate.

In Guangzhou, you can drink ice drip coffee all year round. After a long period of extraction and fermentation, the flavor of the coffee becomes long-lasting.

In addition to drinking coffee, people prefer to take this good taste away. There are more than 6 types of single-origin coffees on sale in the store. The barista will also patiently introduce the brewing method to people, so that they can make a cup of good coffee at home.

Coffee and desserts are a perfect match. Laihui Coffee has cream cakes developed by dessert chefs from star-rated hotels and croissants freshly baked every day.

3. Good service: makes you feel warm and happy

In addition to selling coffee, the ultimate significance of a coffee shop to urban residents and society is to convey warmth.

Barista is an independent profession that has been gradually valued and developed after the third wave of specialty coffee. They can make exquisite coffee, express the flavor of coffee, and deliver the coffee to customers.

However, their value does not stop there. Every professional and friendly barista in LaiHui Coffee, wearing a black shirt, will give customers a smile and warmth when communicating with them, and care about their needs. The elderly, students, freelancers, white-collar workers, and coffee lovers in the community will get the humanistic care they want here at different times of the day.

4. Brand details that stick with people

All the aspects we talked about above are actually about how Laihui Coffee improves customer experience and satisfaction. Whether it is the creative space design, the high requirements for coffee quality, the unique and sincere desserts and breads, or the warm service of the baristas, these will give customers a very good experience. The real dissemination of the brand most of the time relies on word of mouth among customers. The reputation of the century-old store was established in this way.

The visual design of black, white, gray and diagonal lines is fresh and approachable. This deeply rooted symbol can be seen everywhere, on takeaway cups, coffee bean packaging, and cups used for in-store products.

In the nearly five years of brand building, the Laihui team has always adhered to the details of every dimension, while not forgetting to give people new feelings from time to time. Laihui Coffee is not limited to the operation of physical stores. The team also often cooperates with other brands, sells coffee beans online to people who like them, and provides help to other people who dream of opening a coffee shop and share their experience.

In the process of "giving and receiving", customers' dependence and trust in the brand are established.

Yes, that’s all the reasons why I love Fro Coffee and want to recommend this brand to you.

Written by: Yu Qing

Photography: Joyce, Kenton

Round trip coffee 10:00-22:00

1. Teemall Store: No. 84, Tianhe South 1st Road, Guangzhou

2. Fangyuan Building Store: Shop 101, 1st Floor, Fangyuan Building, No. 28 Tiyu East Road, Guangzhou

3. Jiaoyu Road Store: No. 23 Jiaoyu Road, Yuexiu District, Guangzhou

4. Factory store: Exit A1 of Zhongcun Subway Station, Xihan Avenue, Guangzhou