Blind test of four major brands of latte! The real winner is this brand

For many people, drinking coffee is not only a pleasure, but also a daily habit. As the weather gets colder, many coffee lovers tend to choose latte. So, which latte on the market is your favorite?

According to a coffee statistics report, the annual growth rate of China's coffee consumption market is as high as 16%, far higher than the world average. Latte is well-deserved to be the "popular lover". In 15 of the 16 cities participating in the survey, the sales champion is latte. Unlike foreigners who are fond of pure black coffee without milk or sugar, Chinese people prefer coffee varieties with rich milk flavor and sweet taste. The combination of "coffee + milk + sugar" has the highest sales.

Recently, "China Quality Tour" has brought a new round of coffee blind test activities with Shenzhen News Network and 20 coffee lovers (including 5 media people, 5 practitioners, 5 senior coffee lovers, and 5 coffee lovers). It is reported that the blind test brands selected the latte and American coffee from four representative coffee brands, Starbucks, Luckin Coffee, COSTA, and Pacific Coffee, as the evaluation objects, and conducted a comprehensive coffee blind test from five dimensions: coffee delivery time, cost index, appearance performance, taste blind test, and comprehensive index.

Luckin Coffee’s Latte and Americano coffee performed well

In the blind test of latte, blind testers evaluated from five dimensions: aroma, smoothness, body, bitterness, aftertaste and overall evaluation. Among them, after four rounds of "blind drinking", Luckin Coffee was rated the best in aroma, body, bitterness and aftertaste, and Starbucks was rated the best in terms of smooth taste. The overall evaluation of latte coffee was: Luckin Coffee Latte won the championship, Starbucks ranked second, and Pacific Coffee scored the lowest.

In terms of willingness to repurchase, Pacific Coffee's latte has a poor taste, so very few people are willing to buy it again; Luckin Coffee's latte has better quality and taste, lower price, and high cost-effectiveness, and the willingness to repurchase and recommend it to friends is the strongest.

In the blind test of American coffee, blind testers evaluated it from nine dimensions including positive sensory and flavor (including aroma, body, balance, and aftertaste), defects (including smoke, bitterness, stale taste, and other four dimensions) and overall evaluation.

After four rounds of "blind drinking", in terms of positive sensory and flavor, Starbucks was rated best in the balance dimension, Luckin Coffee was rated best in the aroma and aftertaste dimensions, and Pacific Coffee was rated best in the mellowness dimension.

In terms of defects, Pacific Coffee performed poorly in the two dimensions of smoke and bitterness; COSTA performed poorly in the stale taste and the other two dimensions; Starbucks was average; Luckin Coffee had the least deductions in the four dimensions of defects and performed the best, which can be said to be "outstanding highlights".

Rising Stars Received Widely Acclaimed

The 20 coffee experts were quite satisfied with the coffee taste and quality of Luckin Coffee, a rising star. Luckin Coffee's latte coffee in particular has outstanding highlights in terms of aroma, body, bitterness and aftertaste, satisfying the coffee tastes of most people. Ms. L told reporters that she usually only drinks hand-brewed coffee and occasionally buys Starbucks coffee. She thinks the quality of Luckin Coffee in this blind test is not bad, and some coffee varieties, such as latte, taste better than Starbucks.

Among coffee experts, Xiaobai described his daily coffee consumption as "no upper limit". He gave high marks to American coffee from Starbucks and Luckin Coffee. As for latte, although he gave Starbucks a higher score, considering the overall performance, he would rather recommend Luckin Coffee to his friends.

According to the 2019 China Coffee Consumption Advanced Report, ordinary latte made with espresso and milk has been the sales champion of domestic coffee for two consecutive years, followed by hazelnut latte and vanilla latte. The classic coffee and milk formula is the favorite of most Chinese people. Industry insiders analyzed that although the group of bitter coffee lovers has been growing, the group of people who like latte and other categories is more extensive. Luckin Coffee's promotion of latte category is to cultivate a wider coffee population.

It has to be said that Starbucks may not be the first coffee brand to enter the Chinese market after 21 years of deep cultivation in the Chinese market, but it is definitely a coffee brand that understands the taste of Chinese people very well. American coffee is a typical representative of traditional coffee flavors, and the "balance" achieved by Starbucks is an important manifestation of its deep cultivation in the Chinese market. People who drink coffee frequently may know that Starbucks stores are all over the streets and alleys, Starbucks coffee is available at all prices, Starbucks also has milk tea and juice drinks... The old brand Starbucks is still innovating and making progress, and it is still a leader in the coffee circle.

However, the strength of the up-and-coming Luckin Coffee should not be underestimated. Founded in 2018, Luckin Coffee has been operating in the Chinese market for less than two years. Public data shows that as of September 30, 2019, Luckin Coffee has 3,680 stores in 43 cities across the country. By the end of 2019, the company plans to have a total of more than 4,500 stores, becoming China's largest coffee chain brand.

Some people may say that the rapid growth of Luckin Coffee is related to the capital behind it. However, through this blind test, we can also find that Luckin Coffee has its own uniqueness in quality and taste. With the continuous development in the future, Luckin Coffee's business model and quality control standards will continue to upgrade, which is worthy of learning for the time-honored brands in the market.

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【Source】 Southern Finance New Horizons Southern News