A warm winter day! Want to have a 55% off latte? Luckin Coffee's year-end surprise

On November 25, Luckin Coffee announced a 55% discount on all latte products, and the "Drink More Latte Season" is here. The discount will last until December 31. This is also Luckin Coffee's most important promotion at the end of this year.

Currently, Luckin Coffee's latte series has a total of 7 products, namely latte, Christmas gingerbread latte, Okinawa brown sugar latte, meteorite latte, vanilla latte, hazelnut latte, and caramel latte. Among them, the Christmas gingerbread latte is a Christmas special drink. The silky latte blends the unique spicy aroma of gingerbread, and is paired with melt-in-the-mouth cream and chocolate chips. The taste is mellow and attractive, sweet but not greasy. It was first launched online on Christmas last year and became the top popular at the time. It returned again before the holiday this year.

Users can choose latte products through the Luckin Coffee and Xiaolu Tea apps or mini programs, and can enjoy a 45% discount if they do not use wallets or coupons when checking out. For example, the 27 yuan Christmas gingerbread latte, Okinawa brown sugar latte, meteorite latte, etc., are all priced at 14.85 yuan after discount, while ordinary latte is only 13.2 yuan after discount, which can be said to be quite cost-effective.

The 2019 China Coffee Consumption Advanced Report shows that ordinary latte made with espresso and milk has been the sales champion of domestic coffee for two consecutive years, followed by hazelnut latte and vanilla latte. The classic coffee and milk formula is the favorite of most Chinese people. Industry insiders analyzed that although the group of bitter coffee lovers has been growing, the group of people who like latte and other categories is more extensive. Luckin Coffee's promotion of latte category is to cultivate a wider coffee population.

Public data shows that as of September 30, 2019, Luckin Coffee has 3,680 stores in 43 cities across the country. By the end of 2019, the company plans to have a total of more than 4,500 stores, becoming China's largest coffee chain brand.

Reporter: Liu Chuan