Good coffee, really not that expensive

From April 1st to 4th, in 4 days, 80% of the country's coffee lovers gathered here. Netizens who had only communicated in the circle of friends for many years finally showed their true faces. It is not an exaggeration for netizens to call it a "large-scale netizen meeting."

Top-notch coffee equipment, excellent baristas, high-quality coffee beans, etc. are all available here, and you may not be able to finish browsing.

Various major coffee competitions were also held here. The competition site was crowded with people, attracting many coffee fans to stop and watch. The competitions include:

2019 World Barista Championship/2019 World Latte Art Championship/2019 World Coffee Roasting Championship/2019 World Coffee Cupping Championship. All kinds of masters compete online, which is very exciting.

Sorry you can’t see more information about the exhibition here, let’s talk about the coffee outside the exhibition.

Inside

Brother Ben always says that you should go out often to see how others do things. You should be happy when you see what others do well because you can learn new things.

To do something well, you can't just stand still and you have to see more of the world.

On the way back, we talked about the differences. As Ben said, the difference or the gap between Jiupa and Shanghai coffee shops lies mainly in the "people", including the people who make coffee and the people who drink coffee.

In the information age, as long as we want to learn, we can get the latest information at the first time (even in third- and fourth-tier cities), and the information asymmetry phenomenon no longer exists. Regarding equipment, any problem that can be solved with money is not a problem.

But as for "people", we cannot control each person's emotions/thinking/potential/ability, so the gap gradually widens.

|People who make coffee

People need to know what to do. With a clear and definite consciousness, they will not give people the impression of being flustered, confused or lazy. Therefore, the barista's understanding of coffee, his passion for learning coffee, his proficiency in the operating procedures, and his sense of identity with his job are important. Only with identity can one be attentive. With interest, you can achieve twice the result with half the effort.

|Coffee Drinkers

Apart from historical factors, in Shanghai, with the current situation of “elimination system”, efficient work and fast-paced life, most people have a rigid demand for coffee, which will evolve into a habit.

Quanzhou has a population of 8 million, but less than 8,000 people drink coffee. And some of them don’t really need it, they just need a place to sit and rest.

One reason is that Quanzhou's tea culture has a long history, but a bigger reason is that most people still don't understand this "new" thing.

To this day, some people still think that going out for a cup of coffee is a bit pretentious. Can we blame them? Of course not. It is because the basic information about coffee is very low in the general environment. For them, coffee is synonymous with "bitter", "refreshing" and "insomnia". The prejudice left over from a long period of time cannot be eliminated in a short time.

In addition, the headline: Why don’t you drink coffee? After it was released, some netizens left comments as shown above. It can be said that this is a common perception. These high-priced coffees are accomplices that have severely blocked people’s weak desire to learn about coffee.

Good coffee really isn't that expensive.

Outside

Since the beginning of recorded history, in the 6th century AD (when we were still in the Southern and Northern Dynasties, when Hua Mulan joined the army in place of her father), the Gaela people in Ethiopia, where coffee originated, have already begun to consume coffee. After a series of evolutions from chewing coffee cherries, boiling coffee cherries with boiling water, and accidentally roasting coffee beans, there are now many forms of coffee.

This includes the three waves of coffee evolution that we are familiar with today. They can be summarized as follows:

The first wave: During World War II, instant coffee was listed as a daily necessity by the army as a refreshing product. After the war, people could not live without coffee. The second wave: Take Starbucks and Costa, which are still popular today, for example, fresh deep-roasted coffee beans stand out. The third wave: Specialty coffee is booming. Specialty coffee pays attention to the regional flavor of coffee, that is, coffee from a single origin and a single variety.

This can also be roughly understood as after more than a thousand years of development and sedimentation, as a necessity of life, "coffee" has slowly evolved into what it is today. In some European and American countries, it is hard to imagine what kind of huge changes will occur in society if there is no coffee one day.

In China, the first coffee house did not appear until around 1836 (mid-Qing Dynasty), when it was opened by a Dane in Guangzhou. At that time, the government strictly prohibited people from adopting any foreign lifestyle, so no Chinese dared to enter this coffee house. It was set up specifically for foreigners and had no impact on Chinese people.

The Guangdong Chronicles records that "there is black wine, which the foreign devils drink after meals, saying that this wine can help digestion."

Black wine is coffee.

In Shanghai, which was the first city to come into contact with Western culture, the earliest coffee shops appeared in the British, French and Japanese concessions in the mid-19th century. They were also run by foreigners and Chinese people rarely had the opportunity to visit them.

It was not until December 1999, on the eve of the millennium, that the first Starbucks opened in Beijing, officially opening the curtain on the development of coffee in China.

Less than 20 years have passed. These short 20 years have unlocked more than 1,000 years of coffee history. Too much work, too much haste.

——

There is a saying that goes like this

“It takes three years to get into the business, five years to get to know the business, and ten years to become the best. I would rather do one thing in five years than do five things in one year.”

In two months, it will be Jiupa’s fifth anniversary. Fortunately, we have always adhered to our original intention: coffee can be so close and intimate without deviating from it.

It is easy to do what you like, but even if you keep doing what you like, you will get tired one day. What should you do? It is probably a good choice to make what you like into something great - advocates of affordable good coffee , we are on the way.