Meet a cup of good coffee at the corner convenience store

Sometimes going to traditional coffee shops like Starbucks is not just for a cup of coffee. When the weather is too hot and you don’t want to stay at home, or when you want to sit down and chat with friends, a coffee shop is always a good choice. What’s more, there is delicious coffee.

In the fast-paced city of Shanghai, such scenes are increasingly appearing in convenience stores. Convenience stores are becoming a new scene for "coffee socializing".

In the past, coffee in convenience stores always gave people the impression of being grab-and-go, convenient and fast. Apart from the high cost-effectiveness, there seemed to be no other memorable points. Some new convenience stores have taken the lead in breaking the conventions and bringing a different atmosphere to consumers. While retaining the great advantage of convenience, they also provide high-quality coffee and a cafe-style environment experience. Xing Convenience's "Xing Ka" is a good example.

Quality determines reputation

As a coffee brand, Xingka deeply understands that making every cup of coffee carefully is the best way and good taste is the foundation. Therefore, Xingka, which is positioned as a convenience store coffee, is definitely not inferior to first-tier brand coffee shops in terms of quality.

70% of the criteria for whether a cup of coffee is good or not comes from its coffee beans. It is not easy to choose high-quality coffee beans. But at Xing Convenience, you can taste the world's top seasonal estate coffee beans. Xing Coffee uses 100% Arabica high-quality coffee beans and specially blended beans from Guatemala, Colombia and Brazil to balance the aroma, bitterness and sourness of the coffee just right.

The coffee machines used by Xing Convenience Store are also top-of-the-line in the convenience store industry. The reason why Xing Coffee has a completely different taste from traditional instant coffee, bagged coffee, and general machine-ground coffee is closely related to the precision of the coffee machines they choose.

Focusing on "affordable good coffee", Xingka wants to tell people that products produced in convenience stores can also be high-quality.

What determines retention is experience

Perhaps because of its inherent “convenience” attribute, the fate of convenience store coffee is always to be packed and taken away. People will finish a cup of coffee in Starbucks and even stay for a while before leaving. Imagine if it were in a convenience store? In the final analysis, traditional convenience stores do not seem to have such an atmosphere.

Convenience stores focus on efficiency per square meter. They are filled with all kinds of goods and always have several dining seats in the corner. The slightly crowded and cramped layout is inconsistent with the scene of sitting down to drink coffee. Starbucks focuses on experience, with spacious leisure areas and simple and distinctive decorations, where people can stay comfortably for an afternoon.

Xing Convenience is different from ordinary convenience stores. In most stores, there are not only prominent coffee making counters, but also comfortable leisure areas for consumers to relax and enjoy a cup of good coffee. Xing Convenience even cooperates with Amazon and puts a large number of Amazon best-selling books in some stores, which can be borrowed for free. While drinking coffee, you can also read a good book. Xing Convenience has created a sense of ritual of an artistic coffee shop in the convenience store space.

Compared with the grab-and-go model, Xing Convenience's experiential coffee consumption method is undoubtedly more likely to retain consumers' hearts. The taste of coffee may be forgotten, but the feeling will be remembered.

There are not too many fancy varieties, 10 yuan for an Americano, 12 yuan for a latte... Xingka's prices are very "inconspicuous". However, through in-depth research on coffee quality and consumption scenarios, Xing uses a cup of good coffee to speak for itself.