Starbucks: The Legend of Italian Roasted Coffee Beans

Starbucks: The Legend of Italian Roasted Coffee Beans

Starbucks is a world-renowned coffee chain brand, famous for its unique Italian roasted coffee beans. Since its establishment in 1971, Starbucks has been committed to providing customers with a high-quality coffee experience. In this article, we will explore the legendary story behind Starbucks Italian roasted coffee beans.

From a small store to a global brand

Starbucks started out as a small corner store in downtown Seattle. Founder Howard Schultz had a special liking for Italian espresso and decided to bring this essence to the United States. He acquired Il Giornale (now renamed STarbucks) in 1987 and began to introduce Italian roasted coffee beans.

Through the cooperation between Schaeffler Group and Gaggia of Italy, they successfully obtained a real Italian espresso machine and began to make espresso with fresh, high-quality Arabica and Robusta blended coffee beans. This Italian roasting is characterized by deep roasting, which makes the aroma and taste of the coffee beans more intense.

Pursuit of excellent quality

Starbucks has always had extremely high requirements for coffee quality. They have established long-term partnerships with farmers around the world to ensure that coffee is kept in the best condition from planting to harvesting to transportation. In order to ensure that every cup of coffee tastes the best, Starbucks has also set up a Coffee Master training program to train a group of highly professional employees.

In the Italian roasting process, Starbucks uses advanced and strict technology and equipment to control factors such as temperature, time and heat. They believe that only by fine-tuning each link can the flavor characteristics of each single-origin coffee bean be truly brought into play.

Promoting sustainable development

In addition to pursuing excellent quality, Starbucks also actively promotes sustainable development and is committed to protecting the ecological environment of coffee growing areas. They work with farmers to provide technical support and training to help them improve their planting methods and reduce pollution to soil and water resources.

In addition, Starbucks is actively involved in community projects and is committed to improving the welfare of workers in the coffee industry. They launched the "CAFE Practices" program (Coffee and Farmer Equity) to ensure that all suppliers comply with a series of sustainable development standards.

Global Reach

Today, Starbucks has become one of the world's largest coffee chain brands, with thousands of stores around the world. Whether in the center of a big city like New York, London or Tokyo, you can find the rich and mellow coffee made from Starbucks' unique Italian roasted coffee beans.

Starbucks has become a brand with global influence and good reputation through its continuous pursuit of excellent quality, promotion of sustainable development and active participation in community affairs. No matter where you are, Starbucks can bring you a cup of pleasant Italian roasted coffee.

Conclusion

Starbucks is famous for its legendary Italian roasted coffee beans. From a small store to a global brand, from the pursuit of excellent quality to the promotion of sustainable development, Starbucks has always been adhering to the love and persistence of coffee. No matter where you are, Starbucks can bring us deliciousness and enjoyment.