Good investment prospects: The coffee industry market size is expected to exceed 300 billion yuan in 2020

Coffee is one of the three major beverages in the world. It is a beverage made from roasted coffee beans. It is one of the main beverages popular in the world, along with cocoa and tea. With the improvement of people's living standards and the growing awareness of coffee culture, my country's coffee industry is generally on the rise. According to statistics, the scale of China's coffee market exceeded 200 billion yuan in 2018. With the change of people's consumption concepts, Western goods and consumption habits are gradually accepted. It is expected that the market scale will exceed 300 billion yuan in 2020.

The "2019 China Coffee Industry Market Prospects Research Report" mainly revolves around five chapters: overview of the coffee industry; market analysis of the coffee industry; market promoting factors of the coffee industry; analysis of key enterprises; and market development prospects of the coffee industry. By analyzing the current coffee industry and summarizing the current development status of the coffee industry, the development prospects of the current industry are predicted.

PART1 Overview of the Coffee Industry

Coffee is one of the three major beverages in the world. It is a beverage made from roasted coffee beans. It is one of the main beverages popular in the world, along with cocoa and tea. It is rich in protein, crude fiber, crude fat, caffeine, etc. It has a unique mellow taste and refreshing and exciting effects, and has gradually become an indispensable daily drink for modern people. The coffee we drink daily is made from coffee beans with various cooking utensils, and coffee beans refer to the kernels inside the fruit of the coffee tree, which are then roasted using appropriate methods.

PART2 Current Market Situation of Coffee Industry

The global production of green coffee remains at 150 million bags (60kg per bag), while China's green coffee imports are growing rapidly year by year. Chinese consumers' coffee consumption is becoming more mature and demand is gradually increasing. Brazil is the world's largest coffee producer, and its coffee supply accounts for 40% of the world's total. Vietnam is the world's second largest coffee producer, accounting for 20% of the global supply.

PART3 Market promotion factors of coffee industry

As per capita consumer expenditure increases, residents' requirements for quality of life are also increasing. The younger generation's love for coffee drinks is gradually increasing, driving the rapid development of the coffee industry. In 2018, the per capita consumer expenditure of residents nationwide was 19,853 yuan, an increase of 8.4% over the previous year. The increase in per capita consumer expenditure has also increased spending on the catering industry.

PART4 Analysis of major domestic enterprises

Starbucks is an American coffee chain founded in 1971. It is the world's leading specialty coffee retailer, roaster and owner of the Starbucks brand. Starbucks' retail products include more than 30 types of the world's top coffee beans, handmade espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries, and a wide variety of coffee machines, coffee cups and other products.

PART5PCB industry development prospects

The market scale is further expanding. With the improvement of people's living standards and the growing awareness of coffee culture, my country's coffee industry is generally on the rise. According to statistics from the London International Coffee Organization, compared with the global average growth rate of 2%, China's coffee consumption is growing at an astonishing rate of 15% per year. It is expected that by 2025, China will grow into a giant coffee consumption empire with a value of 1 trillion yuan.

The 2019 China Coffee Industry Market Prospects Research Report comprehensively studies the current development of coffee and provides feasible ideas for the future development of the industry. Under the premise of controlling the entire industry, China Business Industry Research Institute pays attention to the current status and future development trends of the coffee industry, and analyzes the market status and key enterprises. If you are interested, please log in to the China Business Intelligence Network Report Library to download the full version.