Iridium Guide

The Iridium Cloud Store Exploration Team used text and video to present a panoramic view of % Arabica coffee

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% Arabica coffee was founded in Hong Kong, became famous in Japan, and quickly became popular in China and around the world. Its third store in Shenzhen, Shenzhen Futian Galaxy COCO Park store, opened in early August and has once again created a % Arabica whirlwind in the circle of fashion influencers.

Iridium Cloud Business has been paying attention to and publishing news about % Arabica coffee since last year. So it certainly won’t miss the opportunity to open a store in Shenzhen’s popular Futian Galaxy COCO Park. Recently, the Iridium Cloud Business store exploration team made an exclusive visit to % Arabica during its opening period, and now uses video and text to present a panoramic view of the % Arabica coffee shop.

% Arabica is loved by everyone

% Arabica Coffee Shop is located in the southwest of the sunken central plaza of COCO Park in Futian, at the junction of the passages on the 1st and 2nd floors. One cannot help but admire the accuracy of this location selection. % Arabica Coffee Shop can be seen at a glance from all locations around the sunken plaza. Naturally, this store has become the focus of the entire COCO Park, gathering thousands of darlings in one, and the " three-dimensional C position " is born naturally.

Pure white, transparent, three-dimensional, rotating, and minimalist. The % Arabica coffee shop in Galaxy COCO Park Shopping Park is another masterpiece of its long-term partner, the Japanese architectural studio PUDDLE. PUDDLE was co-founded by Masaki Kato and his wife. Its design style is to retain the iconic minimalist features among various themes through distinctive space design, using light white tones and original wood materials to echo the large blank spaces in the space.

Unlike the two stores located in Shenzhen Bay MixC, COCO Park uses a three-dimensional structure to create a new spatial experience. The circular staircase connects the upper and lower floors while carrying seats, creating a sense of transparency in the overall space. Through the huge transparent glass wall of the store and the unique " % " sign hanging outside the glass, people can see you sitting in your seat or the Internet celebrities taking pictures of you from a distance. No matter where you are in the store, you can observe the business scene of COCO Park in 360 degrees.

The visual tone of %Arabica coffee shop is white , which is matched with the natural wood color of SLAYER coffee machine and %Arabica paper cups, which is natural and simple. When you enter the store, you can see the %Arabica coffee logo floating on the top of the building. There are display cabinets of %Arabica coffee peripheral products everywhere in the store; %Arabica sweatshirts are also newly launched, which are currently only sold in Shenzhen Bay MixC store and the Chengdu store that will open soon.

At the main operation counter, the waiter wears the brand's iconic work clothes, beige hats and white T-shirts. Like the decoration style, they are neither proactive nor cold. They answer all questions, take photos and encourage forwarding. Since the operation part on the first floor occupies most of the space, more than 70 seats are set up from the first floor along the steps on both sides of the white spiral staircase to the second floor. The store faces east, and the metal globe decoration that is unified in every store of the brand around the world is posted inside the store, representing the concept of " see the world through coffee ".

The espresso types sold at % Arabica Coffee Futian COCO Park store include: espresso, espresso macchiato, coffee latte, Americano, and Spanish latte, with the choice of adding fresh milk or oat milk; other types of drinks include matcha latte, lemon special drink water, sparkling water, mineral water, etc., with prices ranging from 25 yuan to 55 yuan per cup.

Experience the true meaning of “see the world through coffee”

The Iridium Cloud Business Store Exploration Team tried various coffee lattes. Here I would like to talk about the latte art of %Arabica coffee. As the chief barista of %Arabica coffee, world latte art champion Junichi Yamaguchi will go to each store to instruct and communicate with the baristas. %Arabica's baristas are not only good-looking, but the brand also has high dress requirements for baristas, giving customers a clean and refreshing visual impression. The brand requires that even if the daily reserve volume exceeds 1,000 cups , the store and bar must always be clean, tidy and bright . It is worth mentioning that the female latte art barista at the COCO Park store has a calm expression and skillful movements. Her latte art embossing skills should be top-notch. She quickly draws the pattern, and the pattern is still clear and beautiful until the end of the coffee.

%Arabica Coffee also sells coffee beans. Its founder, Kenneth Shoji, traveled around the world in pursuit of coffee. In order to provide the best coffee, he bought a coffee bean farm in Hawaii. Arabica in Hawaii is one of the most important coffee tree species in the world, with a strong aroma and low acidity. In addition to the output of its own farm, %Arabica Coffee also purchases specialty coffee beans from all over the world, with a total of 14 major categories, mainly African beans and Central and South American beans. %Arabica Coffee insists on Japanese-style deep roasting , rather than the popular light roasting and emphasis on fruity and floral flavors.

Sitting on the north side of the second floor, drinking a blended latte, the taste is mellow, smooth, soft and delicate. The aroma of coffee permeates the entire % Arabica coffee store, and the little happiness of life comes to you. Customers in the store will take out their mobile phones to take pictures, and some even take SLR cameras to take pictures, making people feel that everything in the % Arabica coffee shop can be shared with the outside world, generating a strong emotional resonance!

When we came out of %Arabica coffee shop and happened to pass by Starbucks, we saw through the glass that the customers inside were quietly looking at their phones, working on their laptops or browsing the web. The latter's customer base was relatively older; most of the customers in %Arabica were young people, the so-called "Generation Z". This may be the difference in positioning between %Arabica and Starbucks .

% Arabica coffee not only captures consumers with its taste, but also emphasizes visual aesthetics. In terms of brand positioning, coffee is connected with art , which not only ensures the topic, but also ensures the customer flow of each store, making every customer a loyal fan and voluntary disseminator of % Arabica coffee.

Not only does she dress herself up as an internet celebrity, but she also has a true love for coffee, which is in line with the saying " see the world through coffee ". %Arabica coffee is expanding its territory to the whole world in this ideal way.

▲This picture comes from the official website of % Arabica Coffee

The success of Arabica coffee is inseparable from its precise site selection strategy. For details, please see the detailed analysis article previously published by Iridium Cloud Business New Media▼

Internet celebrity coffee %Arabicad is highly promoted in the country