Starbucks first, Luckin Coffee later, these waves of coffee crazes have pushed the domestic coffee market to new heights. Faced with the gradual expansion of the coffee market, coffee has become the darling of cross-border cooperation among various brands. Today we will take stock of those cross-border cooperations with coffee.

Coffee Gas Station

Sinopec has introduced Lian Coffee as a partner in its EasyMart convenience stores at gas stations, so that you can enjoy a cup of mellow freshly ground coffee while refueling. The names of the coffee are also very interesting, 93#, 97#. I think this combination is really better, especially for drivers. It is easy to get tired after driving for a long time, so chewing gum is the most popular thing for drivers. If there is coffee, wouldn’t it be even better? When you happen to be refueling, drinking a cup of coffee to relieve fatigue will naturally make driving safer.

Coffee So Much Glue

This is also an interesting combination. The cross-border cooperation between Dong'e Ejiao Group and Pacific Coffee has made the saying "coffee contains so much gelatin" a popular story. As we all know, Ejiao has always been popular among women, so how is it connected with coffee? This is back to our lives. Facing the general public, they want to be beautiful while bearing the dual pressure of work and life. Therefore, coffee and nutritional supplements are the two major categories that urban people need. So how can we kill two birds with one stone? This is the strength of Ejiao coffee. It allows you to drink coffee to relieve fatigue while experiencing Ejiao, which does not hinder your beauty. What's more, Ejiao can also improve the taste of coffee to a certain extent.

Barbecued Pork Puff with Coffee

What a strange combination, no matter it is strange or not, someone has appeared. This is the work of Shanghai's time-honored Qiaojiazha, a new store focusing on the concept of integrating coffee and pastries. This "Qiao Coffee" has brought new vitality to this old store, and many young people come here to check in, order a bowl of crab shell yellow and a cup of American black coffee. Black coffee can relieve greasiness. When you have enjoyed the sweet taste of the pastries, drink a cup of black coffee, and the guilt is instantly reduced.

Coffee with buns

Actually, this is not new at all. I often have coffee with steamed buns, coffee with fried dough sticks, and coffee with steamed buns in the morning. The main reason is that I still like to have steamed buns and fried dough sticks for breakfast, and then I want to drink a cup of coffee to wake myself up, so I have this strange combination. I saw someone ask if this is weird, but it’s okay. There’s nothing wrong with it. In fact, steamed buns with coffee have appeared a long time ago. As early as 2015, Tianjin Goubuli cooperated with an Australian coffee brand, and Goubuli started selling coffee. I don’t know if it’s the same now.

Coffee and Beauty

Coffee and beauty products are often combined together. First of all, coffee can be added to the ranks of beauty products as a raw material, such as coffee masks and coffee lipsticks. In addition, beauty stores selling coffee is also a great combination. Such a consumer space where you can drink coffee and experience beauty products is still very attractive to women who love beauty. Both Ousultan and Innisfree have opened their own coffee shops, which not only enhances the brand image but also can be used as a brand extension. How great is that? #我，无条件写作#

What other coffee crossover combinations have you seen? In the world of coffee, I think any combination will not be particularly strange. There must be a reason for its existence, right? I hope everyone understands coffee and falls in love with coffee!