2019 Coffee Brand List: Why are these 15 brands so popular?

In a blink of an eye, 20 days have passed in 2020! Looking back at 2019, many unexpected things happened in the coffee industry. The most classic one is the coffee giant Starbucks and the controversial Luckin Coffee.

Recently, NCBD released the "Ranking of the Top 15 Most Popular Coffee Brands in China in 2019", among which 15 brands include Starbucks, Luckin Coffee, Fisheye Coffee, Kopi Luwak, Pacific Coffee, Costa, Mellower Coffee, Carving Time, Man Coffee, McCafe, Wings of Coffee, Paike Coffee, U.S. Island Coffee, Cross-Strait Coffee and Lian Coffee.

According to the list, Starbucks ranks first in the coffee industry with a popularity index of 86.5 points, while Luckin Coffee follows closely in second place with 76.4 points.

The so-called "welcome index" is composed of five parts: customer satisfaction, netizens' attention, media attention, network sentiment and summary scores of professional experts.

Judging from the data, it is not surprising that Starbucks and Luckin Coffee are ranked first and second on the list. Some netizens even said that if Luckin Coffee added oil, it might surpass Starbucks and rank first. However, Fisheye Coffee's third place on the list is really unexpected, with a gap of 10.1 points from the first place Starbucks.

There are thousands of coffee brands. Why are these fifteen coffee brands so popular?

Take the top three coffee brands as an example.

Starbucks and Luckin Coffee:

Apart from Starbucks, the most popular coffee brand in the coffee industry is Luckin Coffee. In the past year, the incident of Luckin Coffee challenging Starbucks has been widely reported.

About them:

One is Starbucks, which is supported by historical data, and the other is Luckin Coffee, which became popular due to the internet celebrity factor.

In terms of site selection, Starbucks tends to choose sites based on customer base, mainly based on user needs, while Luckin Coffee's customer base is mainly office workers.

In terms of price, a cup of Starbucks coffee costs between 22 and 30 yuan, while Luckin Coffee is more affordable. With the best coupon, a cup of coffee only costs three yuan.

In terms of revenue, 80% of Starbucks' revenue comes from dine-in customers, while Luckin Coffee is the opposite, with 80% of its revenue coming from pick-up stores.

In terms of consumer groups, Starbucks focuses more on the experience and services of the third space, while Luckin focuses on the refreshing nature of coffee.

Fisheye Coffee, ranked third on the list, was founded in 2010. It is one of the earliest chain brands in China that focuses on high-quality coffee. It attracted attention and was reported by a large number of domestic and foreign media at the beginning of its establishment. Regarding the ranking on the list, netizens said that the third place was too unexpected.

In fact, in recent years, Fisheye Coffee has adopted a new online and offline marketing model that is very down-to-earth. As early as 2012, Fisheye Coffee established its own roasting factory. With the goal of "making delicious and inexpensive coffee", it quickly opened dozens of stores in Beijing and Shanghai, including street shops, atrium stores, and takeaway kitchen stores. As one of the earliest chain brands in China focusing on boutique coffee, "a cup of good coffee should be a daily routine" is the brand belief of Fisheye Coffee. With the mission of spreading coffee culture, it constantly introduces the historical heritage, culture and scientific knowledge of coffee to everyone through coffee academies and social media, and teaches everyone how to easily make a cup of good coffee at home. This is probably one of the reasons why Fisheye has attracted attention.

Disclaimer: Some of the pictures in this article are from the Internet. For some of the content on the website, such as pictures, we will respect the copyright of the original work and indicate the source, but due to the large number of pictures, some pictures and texts may not be indicated in time, please forgive me. If the original author has any disputes, please contact the website to deal with it. Once verified, we will correct it immediately. It is edited by "Coffee Workshop". Please indicate the source when reprinting. This article is intended to spread coffee culture. If there is any infringement, please inform us to delete it. Thank you~!