Why don't baristas like Starbucks?

When it comes to coffee, the coffee brand "Starbucks" pops up in almost everyone's mind. It is not difficult to find that Starbucks has successfully implanted the impression of "coffee = Starbucks" in consumers' minds.

For most people, Starbucks, with its deep coffee culture, is an ideal brand, but for baristas, they don’t like drinking coffee in Starbucks! Why is that?

1. Essential shift, marketing proliferation

Starbucks has always relied on coffee culture as its business support, and has continuously improved consumers' experience and met the needs of users at multiple levels in order to attract more consumer groups.

In recent years, in order to cater to consumers' preferences and needs, Starbucks has placed more emphasis on marketing and constantly updated peripheral products (seasonal flavored coffee beans, cat's paw coffee cups, and rice dumpling star boxes), but has reduced its attention to its core product, coffee.

The biggest disadvantage of this business model is that the core products are not recognized! But in the eyes of many experienced baristas, Starbucks is not their first choice.

Some baristas even expressed doubts, saying that the coffee innovation and new products were not professional enough, the coffee production was unstable, and the excessive marketing had left Starbucks with only an empty shell of coffee culture.

2. Many product failures, mass production

Starbucks has entered the Chinese market for many years and has become the most influential coffee commercial brand in China. As the scale of Starbucks stores continues to expand, more coffee products are mass-produced and supplied, making it difficult to ensure good taste.

People who are used to drinking coffee from independent coffee shops often won't choose Starbucks anymore, because the unpalatable coffee and high price are enough to give them a reason to run away.

For coffee lovers, they pay more attention to the quality of coffee, the purest thing about coffee itself. However, Starbucks often fails to meet their needs in this regard.

3. Large chain enterprises lack passion

As a large chain group enterprise, Starbucks has the ability to attract a large number of internet celebrities to check in at its stores, but it cannot give customers any feelings.

Without the classic core product of coffee, it is like losing the soul of the product, which also caused Starbucks to lose a large number of coffee consumers.

Starbucks may be unpopular among baristas

But it has a great impact on Chinese coffee culture and coffee industry

The contribution made is indelible

It is also worth pondering for all baristas.

The essence of making coffee should be to give customers a better product experience.

Good technology is the prerequisite for product experience!