Shenzhen coffee blind test: Luckin Coffee Latte leads overall evaluation

On November 23, China Quality Tour and Shenzhen News Network met with 20 coffee lovers (including 5 media professionals, 5 practitioners, 5 senior coffee lovers, and 5 coffee lovers) and brought a new round of coffee blind testing activities. This time, the latte and Americano from four representative coffee brands, Starbucks, Luckin Coffee, COSTA, and Pacific Coffee, were selected as the evaluation objects.

In order to give a comprehensive evaluation of the delivery time, cost index and appearance of the four coffees, the evaluation selected two time periods: the peak delivery period at noon (note: two coffees of each brand were ordered at the same time) and the afternoon working hours (note: to ensure the taste of the coffee, the order was placed in the order of the evaluation). The order time, delivery time, delivery speed, etc. were recorded. At the same time, in order to reduce the error caused by the location and distance of the coffee shop, all the evaluated coffees were from takeout.

In terms of delivery time, Starbucks is closest to the blind test point (only across a street) and has the shortest delivery time; Luckin Coffee has better delivery time performance during the peak delivery period at noon; Pacific Coffee has the longest delivery time of 52 minutes.

Since each brand of coffee has different preferential measures and delivery costs on each platform, this table calculates the price of 6 cups of each product purchased during the evaluation. Therefore, 6 cups of each product were purchased during the evaluation and their appearance was observed uniformly. (Note: The actual price includes delivery fees and discounts).

From the overall objective indicators, we can see that the prices of the four brands of "latte" and "Americano" coffee are as follows: Starbucks, COSTA and Pacific Coffee can enjoy discounts on third-party platforms, but they need to pay a certain delivery fee; Luckin Coffee can participate in the "charge 2 get 1 free" activity when purchased on its APP, and actually pay the price of 4 cups when buying 6 cups. Overall, Luckin Coffee has the best price-performance ratio.

In the blind test of latte coffee, blind testers evaluated it from five dimensions: aroma, smoothness, mellowness, bitterness, aftertaste and overall evaluation.

After four rounds of "blind drinking", Luckin Coffee was rated the best in terms of aroma, mellowness, bitterness and aftertaste, while Starbucks was rated the best in terms of smooth taste.

The overall evaluation of latte coffee is: Luckin Latte won the championship, Starbucks ranked second, and Pacific scored the lowest.

In terms of willingness to repurchase, Pacific Coffee's latte has a poor taste, so very few people are willing to buy it again; Luckin Coffee's latte has better quality and taste, lower price, and high cost performance, and the willingness to repurchase and recommend it to friends is the strongest.

The extraction time of American coffee is relatively long (about four or five minutes), so the caffeine content is relatively high. Therefore, it has a very high target audience and its order rate in coffee shops has always been very high. It is jokingly called the "life-saving artifact."

In the blind test of American coffee, blind testers evaluated it from nine dimensions including positive sensory and flavor (including aroma, body, balance and aftertaste), defects (including smoke, bitterness, stale taste and other four dimensions) and overall evaluation.

After four rounds of "blind drinking", in terms of positive sensory and flavor, Starbucks was rated best in the balance dimension, Luckin Coffee was rated best in the aroma and aftertaste dimensions, and Pacific Coffee was rated best in the mellowness dimension.

In terms of defects, Pacific Coffee performed poorly in the two dimensions of smoke and bitterness; COSTA performed poorly in the stale taste and the other two dimensions; Starbucks was average; Luckin Coffee had the least points deducted in the four dimensions of defects and performed the best, which can be said to be "outstanding highlights".

Source: China Business Network

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