Blindly drinking 7 coffee brands including Starbucks, COSTA, Luckin Coffee, etc.! Hangzhou Consumer Protection Committee evaluated and the results were surprising

Recently, the Hangzhou Consumer Protection Committee invited 9 citizens to the Hangzhou Consumer Protection Committee's office building to "blindly drink" 7 brands of latte coffee on the spot and score 7 items including the coffee's cleanliness, sweetness, and mouth texture.

The result... was quite unexpected! Let's take a look at the whole process!

The coffee brands that were “blindly drunk” were: Starbucks, COSTA, Luckin Coffee, KFC, McDonald’s, Cosami, and FamilyMart’s coffee (also called: Paike Coffee).

The hot lattes in the seven stores above were drunk blindly this time. The person in charge of the Municipal Consumer Protection Committee said, "Preliminary investigations found that the market acceptance of lattes is relatively high and the consumer group is relatively large, so we chose lattes."

The prices for coffee purchased by the staff are: KFC 19 yuan/cup, Luckin Coffee 27 yuan/cup, Starbucks 32 yuan/cup, Kosher 18 yuan/cup, COSTA 35 yuan/cup, FamilyMart (Paike) 14 yuan/cup, and McDonald's 19 yuan/cup.

Who will drink coffee and rate these brands? In the early stage, the Municipal Consumer Protection Committee recruited testers on its official WeChat account and invited citizens to sign up on their own. After the early registration, 9 consumers were selected to participate in the test.

These nine consumers are almost all coffee lovers to varying degrees, and some of them have been drinking coffee for more than 20 years.

Mr. Yu has been drinking coffee for 20 years. He likes to drink American coffee in winter and cold brew in summer.

Mr. Qu has been drinking coffee for 10 years. He drinks a cup every day and likes coffee with a stronger milk flavor. He used to drink more Starbucks, but recently he has been drinking more Luckin Coffee.

Ms. Yang, a Starbucks fan with 20 years of coffee experience, believed that she could definitely tell the Starbucks among the seven types of coffee before the evaluation began.

There are 7 dimensions for rating

In another room, the staff numbered the seven brands of coffee purchased in advance, then poured the coffee into paper cups in order of the numbers and pushed them into the testing room for consumers to taste.

Consumers refer to the "Evaluation Registration Form Scoring Guidelines" and rate the coffee on the "Evaluation Registration Form" each time they drink a different type of coffee.

The ratings are based on seven dimensions: cleanliness, sweetness, mouth feel, aroma, aftertaste, balance, and overall evaluation. Finally, you can guess the brand based on the taste.

For each dimension, the highest score is 3 points and the lowest score is 1 point.

Paike Coffee ranked first in overall evaluation

After consumers finished rating all 7 types of coffee, the staff of the Municipal Consumer Protection Committee counted the scores. During the counting period, the staff pushed the original packaging boxes of the 7 types of coffee with numbers into the testing room, allowing consumers to see the brands corresponding to numbers 1-7.

The scoring results were quite unexpected.

In the "overall evaluation" category, the highest score was obtained by Paike Coffee produced by "FamilyMart" , which scored 2.77 points. KFC and COSTA scored 2.11 points respectively, tied for second place . The lowest score was Luckin Coffee , which scored only 1.44 points. The most familiar Starbucks only scored 1.88 points .

Overall evaluation ranking: FamilyMart, KFC & COSTA, Starbucks & Coffee, McDonald's, Luckin Coffee.

In the other six sub-dimensions, the rankings of the seven coffee brands are basically the same as the ranking of "overall evaluation". There are only slight differences in the scores. For example, in the "mouth feel" item, the score difference between the seven brands is very small.

Of course, no consumer guessed correctly the coffee brand corresponding to each number. In particular, Ms. Yang, who has been drinking Starbucks for nearly 20 years, was particularly surprised that she did not guess Starbucks coffee.

Consumer Reviews

Provide multi-dimensional reference for merchants

"A thousand people have a thousand tastes, and their scores for coffee are based on personal preferences, so this is a social, purely consumer test. " The person in charge of the city's Consumer Protection Committee said that through such a test, he hopes to provide businesses with more reference dimensions.

He said that currently, many coffee brands invite industry experts to conduct professional evaluations, and the experts' evaluations are often based on European and American standards. There are very few completely localized consumer evaluations . "And drinking a cup of coffee has gradually become a daily habit for more and more consumers. We hope that major brands can pay more attention to the tastes of local consumers and provide coffee that is more suitable for local tastes. "

However, he also told us that since the price of a cup of coffee is not very high and consumers occasionally buy coffee that tastes bad, many stores are willing to help consumers make a new cup, so no consumer rights complaints about coffee have been received so far.

Source: Metropolis Express