Coffee review! Drink coffee with your eyes blindfolded, and it turns out Starbucks has a rival!

The editor who doesn’t drink coffee said: This is a “very stomach-breaking” American coffee review! If you find it too troublesome to read the text, you can watch the video in the article directly! After all, this group of people are more dramatic than each other... If they work so seriously, the company would have gone public long ago...

—Editorial department for measuring American stomach pain

As the saying goes, spring makes you sleepy, autumn makes you tired, and summer makes you nap.

I can’t open my eyes and drink American coffee!

It’s that time of year when American food is most frequently ordered!

Dear fellow white-collar workers,

You need a coffee tester and a delivery boy to save you!

Considering that we are doing the evaluation for white-collar workers this time, we are not going to test more than a dozen coffees at once, but only choose 4 coffees that white-collar workers can buy downstairs! Including the well-known Starbucks , Costa , and the recently popular new coffee luckin coffee in the workplace circle, and the 711 Americano that can be bought downstairs!

A good cup of American coffee should have a mellow, clean and refreshing taste, slightly sour at first, and a sweet and long aftertaste. Coffee will change with different temperatures. But not everyone knows how to drink it! Most people still buy whichever looks good, whichever is close, and whichever can be delivered...

Don't believe it? Take a look at these people's blindfolded reviews!

Tip: Don't look at your food while eating, it may cause you to get a stitch in the side

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01

There are so many kinds of coffee, why do we need to measure Americano?

Americano, Latte, Macchiato, please be careful if you can't tell the difference

I threw a picture at you.

Get the reason in one second, test! Beauty! Style!

American coffee originally referred to light coffee made mainly with an American drip pot. Most of the American coffee we drink on the market now is made by adding a large amount of water to Italian espresso!

So, American coffee represents the quality of a coffee shop!

02

From purchase to drinking 4 cups of coffee:

• Appearance

Starbucks is a familiar green theme. It used to be a symbol of white-collar workers, but in recent years, Starbucks seems to have been occupied by high school students. And the cups that have been released recently, are they still the same fashion as 10 years ago? I don't want to buy any of them...

Costa 's packaging style is more traditional and slightly business-like. It basically does not change, and it does not change seasonally like Starbucks. In other words, it is the kind of coffee that is honestly made. It may not be suitable for literary youths, after all, business people do not care about packaging!

Luckin Coffee is very popular recently. In terms of appearance and logo, it is definitely better! The tranquil blue main color is very suitable for the positioning of white-collar workers. The distinctive logo uses a very artistic deer head pattern, which can probably stand out in the white-collar circle who are already tired of Starbucks. After all, it is still pretty beautiful in the photos.

711 , no more words! The logo of a coffee lover walking on the road! Tell everyone that I am a true coffee lover!

• Cup size

For the same large cup, Costa＞Starbucks≈Luckin Coffee≈711 . I measured the volume. Except Costa which is obviously bigger, the volumes of the other three are basically the same. So, you don't need to worry about the cup size.

• Taste Differences

① | Starbucks

Starbucks' coffee beans are all dark roasted, which are more bitter and mellow. And because the coffee beans are dark roasted, the taste of Starbucks' hot American coffee does not change significantly after the temperature drops. It is still relatively bitter and has a relatively uniform consistency.

② | Costa

Costa's hot American coffee tastes cleaner than Starbucks'. The beans are a 6:1 blend of Arabica and Robusta, and it is currently the only commercial coffee blended with Robusta. Compared with Arabica, Robusta tastes mellower and slightly rougher, not as delicate and rich as Arabica. After the temperature is lowered, there is no obvious change in taste, and the consistency is relatively high.

③ | Luckin Coffee

If Starbucks has a mellow taste, then luckin has a relatively light taste. After getting used to the settings of Starbucks, the first sip of luckin's Americano almost doesn't feel the bitter taste, on the contrary, the original aroma of coffee is prominent, with a distinct sweet aftertaste! For novices who are new to Americano, luckin will be more acceptable!

It is said that luckin uses more expensive Arabica coffee beans, which are 20% to 30% more expensive than commercial coffee beans currently on the market. The product formula, which was polished by a product team led by three WBC (World Coffee Competition) champions, was tested from more than 180 blending schemes and is particularly in line with the taste preferences of Oriental people. The taste is not too bitter or too sour.

• Price level (the cup shape is a pitfall...)

The price of a cup of coffee at Starbucks and Costa is 30-40 yuan, while the price of an Americano at Luckin Coffee is 21 yuan, and the price of a latte is 24 yuan, which is in between the two. On average, it is 5-10 yuan cheaper than Starbucks. Relatively speaking, there are some price advantages.

It is also worth mentioning that this new brand luckin coffee does not distinguish between large and small cups, there is only one cup type, which reminds us of a very popular topic this year "#Large, medium and small cups are a pit#"?

A clear-headed coffee lover with a high math degree told me (you may need to think about the following paragraph for a while): Starbucks' medium, large, and extra large cups are really a rip-off! Because the merchants' routine will not tell you: the total price of three medium cups of latte is 16 yuan higher than the total price of two large cups of latte, but the total amount is less. For most consumers who choose medium cups to avoid extreme psychology, it means spending more money but buying less coffee.

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Starbucks coffee lovers know that Starbucks doesn’t have a small cup! However, its medium, large, and extra large cups are actually equivalent to Costa’s small, medium, and large cups.

At present, Starbucks and Costa still have differences in large, medium and small cups, but Luckin Coffee does not have a difference in cup size, all cups are unified as large cups. As for the price, it is only calculated according to the different types of coffee.

• How to buy

I want to drink Starbucks, but it's hard to get delivery. I searched Dianping.com and found that only one or two stores support delivery. Most of them still need to be purchased in the store.

Costa has many third-party partners, including Volkswagen and Ele.me.

Luckin Coffee uses its own APP to place orders for takeout, and it also cooperates with SF Express, so the impression score is higher and it is much more convenient. I tried this APP and found that in addition to ordering takeout, I can also place orders directly for self-pickup. It saves the time of queuing in the store, which is very Internet thinking!

03

Preference and summary

The votes of the 7 friends who were evaluated were summarized. It seems that in the end, Starbucks and the new coffee luckin coffee are the most competitive. But, the crazy expansion of luckin coffee seems to be using the power of the Internet to quickly occupy the market. In this regard, Starbucks may have to work harder!

After all, being able to make “a cup of coffee without queuing” is so important to today’s white-collar workers! ! ! Thinking about the queues at Guomao Starbucks every noon, I also want to resolutely download a blue APP…

However, which one tastes better, luckin coffee or Starbucks?

It just depends on different people’s opinions.

Anyway, as an amateur, I choose the one that doesn’t queue.

… Are you a coffee lover? Which one do you prefer?

Leave us a message! Let's discuss!

Text丨Bone

Figure丨Part of it comes from the Internet