Good evening, dear friends. This is Midnight Audio, saying good night to you. Hahahaha, I learned about a small program called "Lian Coffee" and "Pocket Coffee House" in the "Xiaocheng Program Observation Big Coffee Sharing Group" before. Because I have been studying small programs and I like to drink coffee, I have always been thinking about when to take the time to order a cup of "Lian Coffee". In fact, I have always been drinking Paike Coffee from Family Mart. I won't tell you because it is cheaper, and because I was "fooled" into becoming a member. Every time I go to buy coffee, it is buy one get one free. I also want to be low-key, but my strength does not allow it, so I drink two cups every time. Ahem~ I have gone too far. Today I am mainly talking about Lian Coffee. Today's evaluation is vertical first. Next, I will successively launch horizontal reviews of the five brands of coffee: "Luckin Coffee", "Lian Coffee", "Paike Coffee", "Starbucks", and "Pacific". Let's start with today's protagonist Lian Coffee. First, let's take a look at its bare face photo. Ding ding ding~ Let's first talk about the outer packaging. It's great and meets the standards of young people. The orange color gives people a sense of vitality. There are also many elements of Lian coffee printed on the whole box. It can be said that this is a coffee product with a strong attitude. As the Sologan "slogan" on the packaging says, "Everywhere, conveying feelings and ideas." Come, let's unbox it. After opening the package, you can see that the entire inside of the box is wrapped in tin foil. This box has a good insulation effect. After all, the temperature of the coffee also affects the taste to a certain extent. But I don’t know if it was because of hand shaking or something else, but a drop of coffee spilled in the box. But it doesn’t matter. Overall, it can be rated 9 points. By the way, Lian also included a paper towel, which also contained the elements of Lian Coffee. I specially typed this sentence out to share with you
Translation:
The paper towel is just a small detail. Usually, when you order coffee, paper towels are rarely given. Usually, when we order takeout, they are given. I don’t know if you have noticed that the paper towels of each restaurant are usually printed with a store logo. It is rare to have a slogan printed on them like Lian Coffee. But I also wonder what customer group Lian Coffee is targeting? Although the slogan in English is quite high-end and fashionable, would it be better if this slogan was translated into Chinese? Why don't you let me see the coffee? Come on, come on, come on, come on brother, come on sister~ Look, today's protagonist is here. 360-degree photos without blind spots, come and tell us your first impressions. The cup is also designed with great details. It has two openings. One of the openings has a sliding cap. When you open it, you will find that this is a place where you can insert a straw. This is very user-friendly. For a cup of coffee, the taste is of course important, but the appearance is also the first impression to a certain extent. I remember that there was an automatic coffee machine downstairs in the company before. Although the concept was good and the business model was broad, there was a small detail that was not done well. That is, during its automatic cup filling process, the coffee was spilled, and there would be coffee foam on the outside of the entire cup. Then the whole cup would feel sticky in my hand. At this time, I would no longer consider the taste of the coffee in my heart. I would always be entangled in the fact that I ordered a cup of coffee and the cup was sticky. The cup is a small detail, and it is also important to make a good cup. Okay, let's talk about the taste. The latte I ordered was added with brown sugar, and the overall taste was very good. The coffee tasted great, too. Lian Coffee is also offering discounts now. You can search for the "Lian Coffee" app and order a cup for yourself. Coffee is everywhere, conveying feelings and ideas, making it a winter companion. Summary: The overall elements and details of Lian Coffee are very practical. Whether it is promoted through mini programs or the coffee product itself, it is a good product. Let me say a few more words: some of my thoughts on the coffee industry. I personally think that Lian Coffee has been running pocket coffee shops. Why not try combining the physical coffee shop with the coffee machine, use the mini program to place an order, pick up the order at a designated location, and have the coffee machine produce the coffee. This way, to a certain extent, we can better occupy the coffee market. Of course, this also needs to be verified by the market. |
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