What the hell!!! In addition to instant Nespresso, they are also selling brewed coffee

On December 13, Nestlé China announced that it would officially launch a series of drip coffee in the Chinese market and named it "Hand Pour Master".

Nestlé is a world-renowned coffee producer with three major coffee brands: "Nestlé Coffee", Nespresso and Starbucks. The "Hand Pour Master" drip coffee launched this time belongs to "Nestlé Coffee", the world's largest coffee brand.

According to the official introduction of Nestlé Coffee, there are two main types of coffee called "Hand Pour Master" in the Nestlé Gold Medal "Hand Pour Master" series, namely medium roasted and dark roasted coffee. The medium roasted beans emphasize moderate acidity and have citrus fruit aroma, while the dark roasted coffee emphasizes the "rich dark chocolate aroma" and is mellow and smooth.

The Nestlé Gold Medal Pour-Over Master, part of the Nestlé Gold Medal series, is a premium high-end ground filter coffee launched by Nestlé Coffee. Its coffee beans are carefully selected from four premium producing areas: Ethiopia, Colombia, Brazil, and Yunnan, China. It was jointly developed by several senior certified Q-Graders* to create two types of hand-poured coffee that suit the Chinese taste.

It is understood that "Hand Brew Master" is mainly developed based on the needs and tastes of Chinese consumers. This is the first time that Nestlé has launched drip coffee in China. This drip coffee is a new product "limited to China" and has no sales record abroad. Chinese consumers can be the first to taste this special coffee.

In the new product series, the coffee beans for the medium-roasted products come from Ethiopia, Colombia and Brazil. The cup flavor of this coffee is mainly citrus, nuts and white chocolate; while the coffee beans for the deep-roasted products come from Colombia, Brazil and Yunnan, with the aroma of caramel, roasted hazelnuts and chocolate.

Nestlé's flagship store on JD.com is now selling the product, with a price of 19.9 yuan for a pack of 5 cups, or 4 yuan for 1 cup. Starting tomorrow, December 16, Nestlé will also launch the "Pour Master" series of products on online channels such as Tmall. By the end of January next year, around the Spring Festival, Nestlé will have completed the distribution of the new product in offline retail channels across the country.

"Nestle Coffee" is a world-renowned instant coffee brand. As the coffee giant that initiated and promoted the first wave of coffee "instant coffee", Nestle Coffee is sold in more than 180 countries, with sales reaching 5,500 cups per second.

In October this year, Nestlé released its performance report for the first nine months of the year. According to the latest data, Nestlé's performance in the third quarter of this year achieved an organic growth of 3.7%, and all product categories achieved positive growth. Nestlé started out as a condensed milk manufacturer, but for Nestlé, the coffee business is Nestlé's largest high-growth category. The most important thing is that coffee makes more money. As one of the earliest global brands to enter China, Nestlé coffee has never stopped developing in China. On the contrary, Nestlé has been trying to establish closer interactions and connections with China. Nestlé said: In the future, it will continue to cultivate China's fertile land of innovation, improve the well-being of Chinese consumers and partners, and create shared value.

As more and more people drink coffee, drip bag coffee has also become a new product development trend in the coffee industry in recent years. Drip Bag Coffee is a type of hand-brewed coffee. Although it is only an entry-level hand-brewed coffee, it does not mean that it will lose to boutique hand-brewed coffee. The convenient drip bag is a must-have for coffee lovers and the first choice for coffee novices. For people in the office or on the road, drip bag coffee is more convenient and quick, and is the best choice.

Disclaimer: Some of the pictures in this article are from the Internet. For some of the content on the website, such as pictures, we will respect the copyright of the original work and indicate the source, but due to the large number of pictures, some pictures and texts may not be indicated in time, please forgive me. If the original author has any disputes, please contact the website to deal with it. Once verified, we will correct it immediately. It is edited by "Coffee Workshop". Please indicate the source when reprinting. This article is intended to spread coffee culture. If there is any infringement, please inform us to delete it. Thank you~!