Follow Cafe Review (WeChat public account vdailycom) to find a good coffee shop and open your own shop Americans drink coffee before doing anything, which shows their love for coffee. They drink coffee anytime and anywhere: in the morning, in the afternoon, and in the evening; at work, after get off work, and in meetings; while shopping, walking the dog, and of course on dates; workers, teachers, and policemen drink coffee; priests, nuns, and the Statue of Liberty... Haha, drink! It is said that Apollo 13, the spacecraft that brought humans to the moon for the first time, suffered a fatal failure on its way back. At that time, the ground crew comforted the three astronauts with the words: Come on! Fragrant hot coffee is waiting for your return. So it is undeniable that Americans are the most coffee-loving group in the world. They can't live without coffee almost 24 hours a day, and they drink 400 million cups of coffee every day. They drink one-third of the world's coffee production and are the country with the largest coffee consumption in the world, with an annual trade volume of 30 billion US dollars, second only to gasoline. Coffee customs without taboos Although Americans love to drink coffee, they don't seem to care much about the taste. It's like a game without rules and no taboos. Americans don't care about the Europeans' attention to coffee brewing. They want to drink freely and happily, feeling a bit like old men drinking beer. This can't be blamed on Americans. Generally speaking, Americans are very busy and don't have the leisure time to enjoy a cup of coffee like Europeans! Americans often use a drip coffee maker from morning to night. Because a lot of water is added, the coffee tastes very light, and the filter pot is placed on the warming table until the coffee is dehydrated, which greatly affects the taste of the coffee. Moreover, Americans overemphasize convenience and are committed to selling ground coffee powder. However, they do not know that no matter whether it is canned or vacuum-packed, no matter how good the sealing is, the freshness of the coffee powder will be greatly reduced. This has also led Americans to make a series of innovations in coffee packaging, such as the emergence of metal cans, vacuum pumps, and air-permeable valves, which to a certain extent extend the time that coffee beans can stay fresh, but it still does not help for coffee powder. As long as it is ground, no matter what form of packaging is used, the freshness will be greatly reduced. There is no Americano in the US There is no American coffee in the United States, and there is no Viennese coffee in Vienna. In fact, "Americano" is not the real American coffee, but the Italians use espresso as the base and add hot water to dilute it to make a light-tasting coffee. The Italians call it American coffee, which actually implies that Americans are not particular about coffee. The real American coffee is actually drip coffee, which is the coffee in the electric filter pot used in American homes, and Americans simply call it "Coffee". This makes it understandable why there is no Viennese coffee in Vienna. In Vienna, the coffee with fresh cream on the surface is called cream coffee (einspänner), and the coffee with milk foam on the pure coffee is called melange. Coffee Time Coffee time is a tradition of American companies and a benefit provided by companies to employees, so that employees can have a break and rest in their busy work schedules. American companies usually have tea rooms and provide employees with coffee machines, so that employees can enjoy a cup of coffee and devote themselves to their busy work with more enthusiasm. After coffee time, there is often a circle of cup stains left on the table, which is very interesting. It is said that when the Civil War was at its fiercest, a 19-year-old boy from Ohio brought a bucket of hot coffee, filled the tin pot for the soldiers on the front line, and brought some small cookies to cheer up the soldiers. It was September 9, 1862, which can be regarded as the first memorable coffee time in the United States. The United States has retained this tradition and introduced it into its corporate culture. It has been proven that coffee breaks can indeed improve employee productivity, which has led some companies to even introduce coffee brands into their companies. If you live in Seattle and happen to work at Microsoft headquarters, you will have endless Starbucks to drink, because Starbucks headquarters is in Seattle, so it is natural for Starbucks to be in Microsoft; if you live in San Francisco and happen to work at Google headquarters, you will have the pleasure of drinking the coffee of Juan Valdaz, the South American coffee god. Follow Cafe Review (WeChat public account vdailycom) to find a good coffee shop and open your own shop |
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