Industry News | The Death of Cappuccino Coffee?

Industry News | The Death of Cappuccino Coffee?

CafeCulture

Can you believe that a magical coffee from New Zealand will completely replace the cappuccino we love so much? !

Not long ago, Starbucks stores in New York, Los Angeles and Seattle officially announced that cappuccino coffee will be removed from the shelves. Who is the "murderer"? The answer is: Flat White.

While Australians and New Zealanders are still arguing over who invented the Flat White, Flat White coffee has already conquered the hearts of Americans. According to the Daily Mail, American coffee lovers have completely fallen in love with this trendy drink from an exotic country.

On Sunday, a Starbucks spokesperson said: "Cappuccino will continue to be one of our flagship products." But as the Flat White gradually becomes a thing of the past, "Starbucks' Italian espresso-based beverage sales continue to soar."

The spokesperson said Starbucks' menu changes freely according to the season and location. After the hot summer, cappuccino sales will also pick up.

In New Zealand, the hometown of Flat White, Starbucks offers both cappuccino and Flat White. Aymon McQuade, executive director of the Specialty Coffee Association of New Zealand, said that in the past two World Barista Championships (WBC), baristas have gradually abandoned the traditional method of making cappuccino. The organizers of the competition said that starting next year, the competition will allow contestants to make any proportion of milk-based coffee.

Does the rise of Flat White coffee really mean the death of cappuccino?

McQuade was skeptical: "If the Italians knew about this, they would kill us!"

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