Pure life, you need a cup of good coffee

Do you remember your first cup of coffee? Maybe it was a three-in-one coffee, or maybe it was black coffee with a spoon and white coffee. Today, the coffee shops that dominate the streets and alleys have made you forget the taste of instant coffee.

But don't forget that fashion is a cycle, and old brands will not stand still. They are also upgrading with the times. They are conveying to consumers the idea that a good cup of coffee is not about following the menu to produce a stereotyped taste, but about finding a unique flavor that suits you. Among them, Nestle Coffee is a pioneer in continuous innovation.

On the weekend of the end of October, Nestlé Gold Medal Coffee and Zhihu jointly created a "Gold Medal Lab" flash event at the Xiansheng Gallery in Beijing's 798 Art District, providing visitors with an immersive coffee aesthetics experiment through Nestlé coffee tasting and coffee sensory interaction. Here, whether you are a coffee novice or a coffee enthusiast, you can always feel the fun brought by coffee and the culture behind it.

"Sometimes in life, why do we need a cup of good coffee?" The question raised by the UGC wall at the entrance caught people off guard. Coffee has long become a habit, and no one has ever thought carefully about why. "The faster the work pace, the more important coffee feels. In the morning, drinking a sip of coffee with a sweet cake in my mouth is simply a blessing for office workers." "Brewing a cup of good coffee is like wearing your favorite perfume. You have to treat it delicately and seriously every day." There is also a simple and direct "Because coffee can prolong life." The user answers selected by the UGC wall deeply confirm that coffee has become a part of lifestyle. Whether we are aware of it or not, we are gradually relying on this mellow fragrance.

The sensory interaction area allows visitors to understand coffee from multiple perspectives through smell and vision. The exquisite transparent glass scent bottle contains 36 kinds of liquids of different colors. Open the scent bottle and taste it carefully. Put aside the influence of the mouthfeel, and feel the different aromas of coffee only by smell. This perfume-like experience is a bit surprising. When drinking coffee, the taste and smell complement each other. The strong or weak aroma is always easy to be ignored. Little do people know that coffee has different tones like perfume. "Coffee Grinding" shows the differences in color, aroma, and acidity between finely ground, medium-ground, and coarsely ground coffee powder. Different extraction methods and equipment are suitable for different grinding degrees. Generally speaking, the longer the extraction time, the coarser the grinding is used. For example, fine grinding is suitable for fast extraction, and espresso espresso uses finer grinding particles; medium grinding is suitable for extraction of about 1-3 minutes, such as siphon coffee and hand-brewed coffee; and coarse grinding is suitable for longer extraction, such as American coffee pots for home use.

After being exposed to so much coffee knowledge, it is natural to try your hand at it. The Gold Medal Coffee Tasting Area has specially customized three coffee drinks, allowing you to personally experience the pure taste of Nestlé Gold Medal Coffee, which is like freshly ground coffee.

Can instant coffee really taste as pure as freshly ground coffee?

A blind tasting session was specially set up in the event. Under the guidance of the barista, the participants carefully tasted four different cups of coffee (two cups of freshly ground coffee and two cups of Nestle Gold Medal coffee) to experience the special feelings that different coffees bring to them. In this process, many people found that for the four cups of coffee they experienced, they could not distinguish the subtle changes at all. In terms of the preferences of the participants, the four cups of coffee participating in the blind tasting were also comparable. Some participants were surprised by the answers revealed after the tasting. After drinking, the coffee sediment at the bottom of the cup made people a little doubt that they were not drinking instant coffee, but freshly ground coffee. "Drinking coffee depends on taste buds and sense of smell. The most wonderful advantage of Nestle Gold Medal coffee is that it has a very mellow taste and the coffee after extraction still retains the most original aroma of coffee beans, which is very fascinating." The picky participants gave Nestle Gold Medal coffee a good evaluation.

In the afternoon, DimLau and Zhang Jiner, excellent answerers on the coffee topic from Zhihu, shared their views on "How to taste black coffee" and "Quality in fast life". Coffee may mean different things to different people. For professionals, coffee is a subject to be studied. For people who love life, coffee is a part of quality life. Coffee culture is becoming a trend and spreading to our lives. Nestlé Coffee is making unremitting efforts to this end. The real effort of a good cup of instant coffee can be seen everywhere from the selection of raw materials to the ingenious production process: as an upgraded new product of Nestlé Gold Medal Coffee, Nestlé Gold Medal specially selects Arabica coffee beans, balances the acidity of coffee through slow-cooking and mellow aroma, induces the original aroma of coffee, and makes the taste soft and mellow. Through the newly upgraded "micro-grinding" process, the coffee beans are ground into micron-level particles and then blended, making the aroma full when opening the bottle. Low-temperature freeze-drying technology extracts the ground coffee into original fragrant particles. The entire production process can fully extract the mellow flavor of the coffee beans, retaining the original aroma and roasted flavor of the coffee to the greatest extent, so that consumers can feel the "delicate and varied, obvious aftertaste, and extremely smooth taste" when they take a sip.

Today, there is a coffee shop covering an area of ​​36cm2. A bottle of Nestle Gold Medal coffee is available 365 days a year, making pure coffee for professional coffee lovers and bringing you a little happiness in life.