Good Neighbor Convenience Stores are trying out selling coffee "Wake Up Coffee UP" and will expand to 50 stores in Beijing by the end of the year

Photo by Beijing News reporter Zhang Xiaorong

Beijing News (Reporter Zhang Xiaorong) Following the launch of coffee by Sinopec Easy Mart, another domestic convenience store is targeting the coffee market. Recently, a Beijing News reporter found that some Good Neighbor convenience stores in Beijing have launched freshly ground coffee - wake up coffeeUP, which consumers can operate by themselves. According to Good Neighbor, only 5 stores are selling it at present, and it is expected to be promoted to all upgraded stores in Beijing by the end of the year, and the number of stores will exceed 50.

The Good Neighbor Yinglan International Center store is an upgraded store of Good Neighbor, which sells fresh food, desserts, fruits, coffee and other products. The Beijing News reporter noticed that its coffee brand "Wake Up coffee UP" is a self-service coffee machine that sells a total of 5 categories including latte, American coffee, cappuccino, caramel macchiato, etc. In terms of price, Good Neighbor "Wake Up coffee UP" is divided into three levels of 9 yuan, 10 yuan, and 12 yuan, which is not much different from the current coffee in other convenience stores such as FamilyMart, 7-11, and Convenience Bee. According to the description of the clerk, the coffee has only been online for a period of time and has not yet been laid out in other stores.

Regarding the store's coffee sales and future expansion plans, the Beijing News reporter contacted Good Neighbor, and its relevant staff told the Beijing News reporter that the store uses freshly ground Yunnan small-grain coffee beans. It has been online for less than half a month and is currently only sold in 5 stores in Beijing. It is still in the pilot promotion stage. Regarding the sales data and other specific operating conditions of existing stores, Good Neighbor said that the online time is relatively short and the specific data has not yet been counted, but other stores are still being laid out. According to Good Neighbor, it currently has more than 300 stores in Beijing, of which more than 50 stores have been upgraded. Coffee products will be fully launched in upgraded stores before the end of this year, and will be gradually promoted to other types of stores next year.

Beijing News reporter Zhang Xiaorong

Photo by Beijing News reporter Zhang Xiaorong

Editor: Peng Yali Proofreader: Lu Xi