Recently, I have been thinking about a summary of coffee, or my personal understanding of the coffee industry. Any negativity, neglect, complaints or indignation in the article only represent my personal opinions!

It is said that the coffee bean trade comes fast

The wave of coffee roasting has swept the market. The import and export of green coffee beans has been a hot topic in recent years. Tens of thousands of containers and mountains of green beans have poured into China from all over the world and started a magical journey. Traders will manually screen the green beans in sacks again, and the grade, quality and price of the green beans will be "doubled". What's more, some people will name the green beans in a literary Chinese name based on transliteration. The weirder the name, the faster it will come. These green beans are sold through various channels of merchants. God-level copywriters have compiled various flavor wheels, cupping tables, and spider diagrams to prove the "fine products" in the cup. A two-year-old green coffee bean trading company can open branches or distributors in major cities. The "fast arrival" of green beans is an objective factor, and I think unremitting diligence is also crucial!

It is said that opening a coffee shop is an entrepreneurial dream.

I remembered a classmate once describing the coffee shop she wanted to open in the future:

1. The quiet and deep alleys are far away from the hustle and bustle of the city;

2. Evergreen trees and colorful flowers;

3. A meter of sunshine in the afternoon, a romantic song at midnight;

4. The business is not affected by success or failure, the flow of customers is unpredictable, and the profit is not important, but the feeling of coffee... I put out the cigarette butt in my hand, thought for a moment and replied: Classmate, you want to open a temple? Dreams always have a time to wake up, and entrepreneurship is a kind of business behavior, and everything depends on the test of the market. Good wine needs no bush, which is no longer applicable to this dynasty. It is the same to open a coffee shop, but other people's shops are crowded with people, while my own shop is idle. The boss of other people's shops doesn't even know what cappuccino is; the boss of my own shop can recite the equipment, parameters, Jinbei, COE by heart, and is familiar with them. I think this is not about professionalism, but a kind of daily operation and business foresight!

It is said that opening a coffee studio is low risk

The investment involved in opening a coffee studio is no less than that of a professional coffee shop, but most entrepreneurs choose to open it in office buildings, commercial and residential buildings or other high-rise buildings, which alleviates the high rent pressure of street shops and increases the proportion of capital investment to coffee equipment, instruments, utensils, and raw materials. The business forms of coffee studios vary, which can be roughly summarized as follows:

1. Roasting and selling green coffee beans and specialty coffee;

2. Coffee takeaway and in-store coffee making services;

3. Coffee sharing and short-term coffee skills training;

4. Business contacts at coffee events, gatherings and conferences;

5. Coffee development and assisting coffee customers’ needs…

The studio is not the work of newcomers to the industry, but rather the work of people who have worked in the coffee industry for many years. They have made the entrepreneurial decision resolutely due to the needs of the development situation, age and experience, or some kind of pressure. The studio is also a kind of entrepreneurial behavior and faces the pressure of the entity. The era of "good wine needs no bush" has obviously passed. The market impact of e-commerce cannot change people's yearning for coffee culture and boutique coffee. I hope the market will be harmonious and everyone will be honest!

It is said that coffee trading companies are very profitable

A mature coffee trading company is not established overnight. They are more able to understand the development of the city and the rules of the catering service industry. The core data fed back by the market visits of daily business specialists and the research of the person in charge is one of the core of the business. Which areas of the city are being planned, which are being developed, which are about to be leisure, and which are about to be transformed... These are not just "one-time" buying and selling relationships of money, but an effective combination of long-term market research and equipment product advantages. This is a science, not a profiteer! A few days ago, in the coffee WeChat group, an entrepreneur who was about to open a coffee shop wanted to buy a coffee machine. The price quoted by the physical store trader was 800 yuan higher than Taobao. He complained bitterly, and his speech changed from complaining to denouncing. It was not 800 yuan higher, but 800 yuan more expensive! Let me ask, transportation out of the warehouse? Installation and after-sales? Start-up debugging? Operation service? Of course, these networks are guaranteed. I personally just think that many things cannot be covered by a machine, but the communication between the seller and you, which is contact with people!

It is said that opening a coffee school is a very profitable business

"You can start a training class if you have a coffee machine" is a phrase I often hear recently. There are so many different types of training courses, such as international certification courses, Chinese level courses, and private assessment teams...

If the development of a business or career can be achieved with just one device, frankly speaking, this is definitely not you and me in this world. The coffee machine is just an extraction tool in the teaching system and a "money-making" tool in the process of starting a coffee shop. That's all. A coffee machine with steam can definitely froth milk. Whether you can make latte art or not has little to do with the coffee machine. Even the worst coffee machine can make perfect coffee! So far, I love the classroom, like to be with my classmates, and exchange my unknown knowledge, unknown customs and human feelings. I often say: There are many more drinks in the world that are better than coffee, and you have to get in touch with them slowly. I still hope that the coffee training industry will get better and better, and professionals will devote their efforts!

Conclusion:

Many things happen in the blink of an eye, and many people are gone forever.

I started working in the coffee industry just to make a living. Now, in addition to the development of my family and career, I still stick to my job and my team! Only ideals can make people different. Only by realizing ideals can you control your own destiny and decide what to do, how to do it, and who to do it with?

However, ideals will only create new rules, new standards, and new opportunities and choices when they are generated into action. To obtain this great power, one must first be self-disciplined, reflect, learn, and improve. One should always maintain a state of vigilance and self-observation. Only when one has faith, can persist, and knows how to make choices, will one be worthy of seeing the light of realization of one's ideals... Let us encourage each other!

What do you think about the development status of China's coffee industry in 2018? Welcome to leave a message to discuss!